A Point of View Research, Inc.

A Point of View Research, Inc.

3080 S. Harbor Blvd.
Orange County, CA 92704 USA

: 714-891-1888
P2: 714-394-2889
EM: Send Email


Evonne Guinn

Katherine Lancaster
Research Associate

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Business Type
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Surveys
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting
Interviewing Specialties by Audience
• Car Clinics
• Consumer Products/Services
• Mock Jury/General Opinion
Related Services & Providers
• Minority or Female Owned Business
• Other - 10,000 sq. ft carpeted display area


Full Service 30,000 sq.ft. research facility. Equipped for large automotive and large project research as well as small focus group projects. Recruiting for qualitative and quantitative research, staffing, ethnos, moderation, taste tests, mock juries. Stand alone facility with surround parking lot and private client entrance. Can accommodate up to 50 clients and 150 respondents at one time.

Central Telephone Facility
# Stations: 75
Multi-Lingual Interviewing: Spanish 
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 45 recruiters on staff 
Database available: 900K names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Specialize in Automotive
Description: Proprietary national database, Polk, and other independent sources to recruit qualified respondents. Experienced recruiters consistently deliver 100% show rates, assuring statistical viability while efficiently using your time and resources.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 3 focus group rooms
Usability lab: 50 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 15 ' x 30 ' - 16 seats
Room 2: 100 ' x 100 ' - 150 seats
Room 3: 25 ' x 40 ' - 50 seats
Description: Multiple Focus Group Rooms are part of a brand new 30,000 sq.ft. full-service facility that includes clinic space, focus group rooms, IDI rooms, multi-purpose room and multiple viewing areas.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 50 computer/tablet/devices
Internet Access: Yes
Description: Our MP Room can be utilized to accommodate up to 40 respondents per session. We have a large kitchen and 5 refrigerators on site.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: We have 28 years of experience with mystery shopping and on-site interviewing in all areas of Southern California.