ABACO Marketing Research BRAZIL/USA


São Paulo Marketing Center
Avenida Paulista 1499, 13th floor
São Paulo, SP 01311-200 BRAZIL

: (5511)3262-3300
P2: 5511942422226
FX: +5511 3262-3900
EM: Send Email


Alan Grabowsky
President - CTO

International Department
International Team

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Telephone Data Collection


"Brazil is not for beginners." ABACO means leading LatAm specialists for qualitative/quantitative research since 1975, trained and oriented by USA Experimental Psychologist Alan Grabowsky. Brazil-based trustworthy partners are on call to recommend the most cost-effective methods and logistics for these challenging markets.

Special resources: Ideally located ABACO-LAB Focus Group / IDI facilities, Product Testing Hall, with FocusVision and HD video, adjoining 5-star hotel.

Access to 460000 MDs, 65 specialties in unique Health Care Database. ÁBACO performs superlative B2B/B2C fieldwork, full-service research, and Mystery Shopping in 160 Brazilian cities. “Tropicalizes” methods for challenging markets. Specialized teams for Pharma, C-level B2B, Trade, Financial, IT, and Industrial markets.

Qualitative tools for Focus Groups, Ethnography, and IDIs: In-house recruiting, VideoStreaming, Instant Video-Clips, and excellent Simultaneous Translators.

Quantitative tools: Monitored CATI, CAPI, in-house SPSS processing. Biometrics include Eye Tracking, Facial Coding. For those difficult respondents: Telephone recruiting or CAWI to your site.

Multi-country fieldwork validation. ÁBACO’s references include the most demanding international research clients.

Set a time by e-mail to discuss your needs, using our USA tie-line. Meet us at Insights Association, AMA, Intellus, and Esomar Congresses.

Central Telephone Facility
# Stations: 48
International Coverage: Yes
CATI Stations: 48 with Sawtooth Ci3, AM7, Gandia software
Multi-Lingual Interviewing: Portuguese, Spanish (various nationalities), English 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 460,000 names
Opt-In for:  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Hospital, high-tech, finance, merchants.
Description: Unique access to 460000 Brazilian MDs in 65+ Health Care specialties. 100% ID verification to eliminate professional respondents. Over-recruiting with multiple confirmations until session-time to guarantee full participation.
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 40 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 21 ' x 18 ' - 10 seats
Room 2: 12 ' x 9 ' - 7 seats
Description: Two FocusVision suites with HD Video. Staffed kitchen for food testing. Capacity 16 observers behind mirror. Separate rooms for 2 simultaneous translators. Near leading São Paulo hotels, shopping malls.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices with Sawtooth Ci3, AM7, Universal software
Internet Access: Yes
Description: São Paulo: Large ground-floor flexible auditorium seating 50 or 6 booths. 24/7 security. Strategic high-traffic location near subway, hotels, malls, theaters, hospitals. Partner facilities: 10 cities around Brazil.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Experienced Mystery Shopping and Qual + Quant interviewing structure in 160 cities throughout Brazil for B2B/B2C/Technology markets. B2B "Executive Shoppers" for Financial Services, High-Tech, Industrial products.
Research Software
Computer-Assisted Personal Interviewing (CAPI): SawtoothCi3, AM7, Gandia, , IdeaMap Conjoint  
Computer-Assisted Telephone Interviewing (CATI): Sawtooth, AM7, Gandia  
Mobile: Generics  
Panel: Various  
Social Media: Customized  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Web Survey (CAWI): ABACO platform  
Mall Location
Mall Name: ABACO Central
City, State, Country: São Paulo, SP Brazil
Phone: (5511)3262-3300 
Contact Name, Title: Alan Grabowsky, President / CTO 
Email: Abaco@AbacoResearch.com 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 12 miles
Number of Units in Mall: 1
Test Kitchen: Yes
Client Viewing Capabilities: Yes
Enclosed Interviewing Rooms: 3
Focus Group Room: Yes
Computers for interviewing: 6 available  
Internet Access: Yes
Mall Description:
Also Instant Central Locations in any district with 6 Dual-Screen TOTEMS to evaluate visual materials.