ABACO Marketing Research Brazil


São Paulo Marketing Center
Avenida Paulista 1499
São Paulo, SP 01311-200 BRAZIL

: (5511)3262-3300
P2: 203-971-8532 US line
EM: Send Email


Alan Grabowsky
President - CTO

International Department
International Team

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Telephone Data Collection


"Brazil is not for beginners." ABACO means leading LatAm specialists for qualitative/quantitative research since 1975, trained and oriented by USA Experimental Psychologist Alan Grabowsky. Brazil-based trustworthy partners are on call to recommend the most cost-effective methods and logistics for these challenging markets.

Special resources: Ideally located ABACO-LAB Focus Group / IDI facility, Product Testing Hall, with FocusVision and HD video, adjoining 5-star hotel.

Access to 460000 MDs, 65 specialties in unique Health Care Database. ÁBACO performs superlative B2B/B2C fieldwork, full-service research, and Mystery Shopping in 160 Brazilian cities. “Tropicalizes” methods for challenging markets. Specialized teams for Pharma, C-level B2B, Trade, Financial, IT, and Industrial markets.

Qualitative tools for Focus Groups, Ethnography, and IDIs: In-house recruiting, VideoStreaming, Instant Video-Clips, and excellent Simultaneous Translators.

Quantitative tools: Monitored CATI, CAPI, in-house SPSS processing. Biometrics include Eye Tracking, Facial Coding. For those difficult respondents: Telephone recruiting or CAWI to your site.

Multi-country fieldwork validation. ÁBACO’s references include the most demanding international research clients.

Set a time by e-mail to discuss your needs, using our USA tie-line. Meet us at MRA, AMA, PMRG, and Esomar Congresses.

Central Telephone Facility
# Stations: 48
International Coverage: Yes
CATI Stations: 48 with Sawtooth Ci3, AM7, Gandia software
Multi-Lingual Interviewing: Portuguese, Spanish (various nationalities), English 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 460,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Hospital, high-tech, finance, merchants.
Description: Unique access to 460000 Brazilian MDs in 65+ Health Care specialties. 100% ID verification to eliminate professional respondents. Over-recruiting and multiple same-day confirmations to guarantee full participation.
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 6 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 21 ' x 18 ' - 10 seats
Room 2: 12 ' x 9 ' - 8 seats
Description: Two FocusVision suites with HD Video. Staffed kitchen for food testing. Capacity 16 observers behind mirror. Separate rooms for dual simultaneous translators. Near leading São Paulo hotels, shopping malls.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices with Sawtooth Ci3, AM7, Universal software
Internet Access: Yes
Description: São Paulo: Large ground-floor flexible auditorium seating 50, with 24/7 security at strategic high-traffic location near subway, hotels, shopping centers, hospitals. Partner facilities in 10 cities around Brazil.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Experienced Mystery Shopping and Qual + Quant interviewing structure in 160 cities throughout Brazil for B2B/B2C/Technology markets. B2B "executive shoppers" for Financial Services, High-Tech, Industrial products.
Research Software
Computer-Assisted Personal Interviewing (CAPI): SawtoothCi3, AM7, Gandia, , IdeaMap Conjoint  
Computer-Assisted Telephone Interviewing (CATI): Sawtooth, AM7, Gandia  
Mobile: Generics  
Panel: Various  
Social Media: Customized  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Web Survey (CAWI): ABACO platform  
Mall Location
Mall Name: ABACO Central
City, State, Country: São Paulo, SP Brazil
Phone: (5511)3262-3300 
Contact Name, Title: Alan Grabowsky, President / CTO 
Email: Abaco@AbacoResearch.com 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 12 miles
Number of Units in Mall: 1
Test Kitchen: Yes
Client Viewing Capabilities: Yes
Enclosed Interviewing Rooms: 3
Computers for interviewing: 6 available  
Internet Access: Yes
Mall Description:
Instant Central Locations in any district with 6 Dual-Screen TOTEMS to evaluate visual materials.