AOC Marketing Research

AOC Marketing Research

10100 Park Cedar Drive
Suite 100
Charlotte, NC 28210

: 704-341-0232
FX: 704-341-0234
EM: Send Email


Cathleen Christopher, PRC
Director of Operations

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Test Kitchen Facility
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience
• Food and Beverage
• Mock Jury/General Opinion
• Other - Tobacco
Research Methods
• Home Use Testing (HUT)
• Mock Jury/General Opinion
• Panels
• Political Polling/General Opinion
• Taste Tests/Sensory Tests


Professional, uncomplicated, effortless, and participants who are exactly on spec. These are a few of the things we promise at AOC. Our specialty is recruiting and implementing focus groups, in-depth interviews, large quota taste tests, central location tests, mock juries and other research in our Charlotte, North Carolina facility. Designed for comfort, privacy, and productivity, each of our four suites include a private client lounge with an office and restroom, a private client entry/exit outside and separate HVAC controls for client and respondent areas. AOC has a fully-equipped test kitchen with an experienced, professional staff, and the latest in technology including 40 notebook computers with 14 tablet PCs, wireless internet with backup, digital audio and video and video streaming. Convenient and accessible, AOC is in a one-story professional office park and a 20-minute drive from our international airport. We have ample free parking, and are minutes from several hotels & award-winning restaurants. View our website to find out what researchers are saying about AOC and why our clients consider us their preferred research partner.

Central Telephone Facility
# Stations: 15
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 65,000+ names
Opt-In for:  
Recruit for: own facility  
Study Types Recruit for: consumer
Description: AOC's multi-step screening process ensures respondents are exactly on spec.
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 4 focus group rooms
Usability lab: 40 PCs with internet access  
Test kitchen: Yes
Focus Group Room(s):  
Room 1: 30 ' x 31 ' - 50 seats
Room 2: 22 ' x 20 ' - 30 seats
Room 3: 18 ' x 15 ' - 12 seats
Room 4: 17 ' x 16.5 ' - 12 seats
Description: All 4 suites feature a private client lounge with an office, restroom, private client entry/exit outside, and separate HVAC for client and respondent areas. Fully equipped test kitchen.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 40 computer/tablet/devices
Internet Access: Yes
Description: AOC has a fully equipped test kitchen and an experienced staff. Four versatile rooms accommodate large quota taste tests, focus groups, in-depth interviews, mock juries, and product testing.