AOC Marketing Research

AOC Marketing Research

Headquarters
10100 Park Cedar Drive
Suite 100
Charlotte, NC 28210

: 704-341-0232
FX: 704-341-0234
EM: Send Email

Contacts

Cathleen Christopher, PRC
President

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Courtney Shanklin
Director of Marketing & Client Solutions
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On the Web


www.aocresearch.com
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Research Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Test Kitchen Facility
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience
• Food and Beverage
• Mock Jury/General Opinion
• Other - Tobacco
Research Methods
• Home Use Testing (HUT)
• Mock Jury/General Opinion
• Panels
• Political Polling/General Opinion
• Taste Tests/Sensory Tests

 

Description
Professional, uncomplicated, effortless. These are a few of the things we promise at AOC Marketing Research. Our specialty is recruiting and implementing focus groups, in-depth interviews, large quota taste tests, central location tests, mock juries and other research in our Charlotte, North Carolina facility. Designed for comfort, privacy, and productivity, each of our four suites include a private client lounge with an office and restroom, a private client entry/exit outside and separate HVAC controls for client and respondent areas. AOC has a fully-equipped test kitchen with an experienced, professional staff, and the latest in technology including 40 notebook computers with 14 tablet PCs, wireless internet with backup, digital audio and video and video streaming. Convenient and accessible, AOC is in a one-story professional office park and a 20-minute drive from our international airport. We have ample free parking, and are only minutes from several hotels & award-winning restaurants. View our website to find out what researchers are saying about AOC and why our clients consider us their preferred research partner.

Central Telephone Facility
# Stations: 15
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 60,000+ names
Opt-In for: consumer  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
business
Description: AOC's primary objective is for each group to have the optimal respondent mix. A multi-step screening process ensures respondents are exactly on spec
Focus Group Services
Facility Location: office building  
Miles from Airport: 12  
# Rooms: 4 focus group rooms
Usability lab: 40 PCs with internet access  
Test kitchen: Yes
Focus Group Room(s):  
Room 1: 30 ' x 31 ' - 50 seats
Room 2: 22 ' x 20 ' - 30 seats
Room 3: 18 ' x 15 ' - 12 seats
Room 4: 17 ' x 16.5 ' - 12 seats
   
Description: All 4 suites feature a private client lounge with an office, restroom, private client entry/exit outside, and separate HVAC for client and respondent areas. Fully equipped test kitchen.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 40 computer/tablet/devices
Internet Access: Yes
Description: AOC has a fully equipped test kitchen and an experienced staff. Four versatile rooms accommodate large quota taste tests, focus groups, in-depth interviews, mock juries, and product testing.