Acumen Marketing Research, Inc.

 

Headquarters
53 Reedy Meadow
Groton, MA 01450

P  : 978-448-0120
EM: Send Email

Contacts

Steve Kalter
President

On the Web

www.acumen-usa.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Quantitative
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
Research Methods
• Attitude/Usage
• Brand Research
• Concept Testing
• Satisfaction Surveys

 

Description
***SEE THE BIG PICTURE*** A full-service marketing research firm, Acumen Marketing Research has been conducting dynamic quantitative and qualitative research since 2002. By merging art with science, our distinctive reporting style transforms complex marketing data into actionable information you can quickly grasp and set into motion.

Our expertise is wide-ranging, from customer satisfaction surveys to brand equity trackers, from concept testing to employer branding studies. Specialties include online survey and focus group research in the health care, retail, food/beverage, and automotive industries. Clients range from those in the Fortune 500 to start-ups. We price studies aggressively and deliver clear, timely, insightful, and actionable results.

Thank you for viewing our listing; please visit our website acumen-usa.com for more information. We look forward to serving you!

Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
medical
Recruit for all types of studies
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Description: We arrange, manage, and moderate focus groups nationwide. We have long-standing alliances with many facilities and recruiting agencies across the country.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: In-store, on-site, and exit interviews are typically conducted via mobile technology for more rapid results.
Research Software
Statistical Analysis: SPSS, WinCross  
Tabulation: SPSS, WinCross  
Web Survey (CAWI): QuestionPro