Advanced Focus The Loft, New York


15 West 39th Street
14th Floor
New York, NY 10018

: 212-944-9000
P2: 212-217-2000
FX: 212-217-2007
EM: Send Email


Todd Biederman
Founder & CEO

Bradley Solomon

Sara Solomon-White
Vice President

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Business Type
  • Data Collection - Qualitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting


The Loft is a cool, hip, alternative location designed to enhance the creative process. The respondent studio offers both a living room set-up and a conference table simultaneously allowing you to move back and forth between the two areas without the need to reconfigure the room. For viewers, in place of the mirror and dark viewing room, we offer a bright, open and airy room with windows that look out on the impressive NYC skyline. On top of all that we offer exclusivity; one client. One project! Another factor that sets Advanced Focus apart from other facilities is the ownership of an exemplary respondent database. Since respondent's behaviors are constantly changing, Advanced Focus aggressively maintains/updates respondent information.

Central Telephone Facility
# Stations: 40
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 40 recruiters on staff 
Database available: 1,000,000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Description: Project Directors partner with each client to fully understand the nuances of all projects in an effort to deliver the best recruits possible.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 37 ' x 20 ' - 60 seats
Description: The Loft is a cool, hip alternative to traditional facilities and has all of the latest technology.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 25 computer/tablet/devices
Internet Access: Yes
Description: In place of mirrors & a dark room, the clients view the respondents on 5 large LCD TV's. This allows the viewers to have a bright, cheerful, happy viewing experience.