Advantage Research Services, Inc.


6095 28th Street S.E.
Suite 110
Grand Rapids, MI 49546

: 616-949-8724
P2: 734-272-8119
FX: 616-949-8511
EM: Send Email


David Sokolowski
Client Services

Thomas Harvey
Client Services

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Telephone Data Collection


Closest facility to the airport! Professional, experienced Project Directors and recruiting staff that can handle the full spectrum of all your research needs. Located in the best database area in the Detroit Market, less than 15 mins from the City, Ann Arbor, Southfield and the rapidly growing Western suburbs. Direct access to all major expressways with full coverage of the entire urban/suburban metro area. Rated one of the Top Facilities in the Country. Visit our other locations in Grand Rapids, MI, Ft. Wayne, IN. Visit at

Central Telephone Facility
# Stations: 50
International Coverage: Yes
CATI Stations: 20 with CfMC software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 50 recruiters on staff 
Database available: 100,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Specializing in low incidence studies have three different recruiting centers to get the job done.
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 12 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 25 ' - 12 seats
Room 2: 20 ' x 25 ' - 12 seats
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices with Leased software
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Telephone Interviewing (CATI): CfMC  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Web Survey (CAWI): CfMC