Advantage Western Michigan Research/Advanced Research and Consulting


6095 28th Street S.E., Suite 110
Grand Rapids, MI 49546

: 616-949-8724
FX: 616-949-8511
EM: Send Email


David Sokolowski
Client Services

Thomas Harvery
Client Services

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Telephone Data Collection


The Only Place to GO! Get the Advantage in Western Michigan!! Facility designed with clients' needs and requests in mind. Same quality marketing research service since 1968. Now with three offices in Detroit and Grand Rapids, MI, and Fort Wayne, IN,. For all your marketing research needs. Huge, extra-large rooms for your larger tests seating up to 60 respondents. Rated One of the Top Facilities in the Country! Get the Advantage!! Completely renovated October 2012(See our other listings for additional services)New database area Kalamazoo, Michigan.

Central Telephone Facility
# Stations: 75
International Coverage: Yes
CATI Stations: 20 with CfMC software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 50 recruiters on staff 
Database available: 100,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Focus Group Services
Facility Location: office building  
Miles from Airport: 3  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 12 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 30 ' x 30 ' - 25 seats
Room 2: 20 ' x 28 ' - 14 seats
Room 3: 12 ' x 12 ' - 10 seats
Description: State of the Art Facility see why clients keep going back 98% return rate Completly renovated in October 2012!
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 12 computer/tablet/devices with CFMC and others software
Internet Access: Yes
Description: Wireless Laptops allow several different layouts for your research projects
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: Yes  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Telephone Interviewing (CATI): CfMC  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Web Survey (CAWI): CfMC