Ameritest

Headquarters
10801 Tramway Ridge Dr. NE
Albuquerque, New Mexico 87111 United States

P : 505.856.0763
FX: 5058563388
EM: Send Email

Contacts

Emily Higgins
VP Client Services

Eldaa Daily
Research Director

Sonya Duran
Research Director

On the Web

www.ameritest.com

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Business Type

Full Service
Related Support Services
Research Supplier / Provider
Supplier / Provider

Specialties

Research Methods

• Brand Research

• Copy Tests

Description
Ameritest is an international research consultancy that works with brands to optimize their strategic positioning, branded communications, and advertising campaigns. Our practice specializes in collaborating with clients to develop their most powerful visual vocabulary; this drives the superior brand experiences that build inspiring long-term brand memories. We have worked across categories with Fortune 500 clients for the last 30 years to help them tell galvanizing and effective brand stories. Our branded communications consultants draw from their industry experience and our validated research methods to provide insights into the why behind communication performance. We show how consumers process brand stories by identifying what emotional structures are being activated, and how the brand's assets are being triggered. We provide consumer and B2B solutions across the brand communication development cycle, from strategy development to in-market performance measurement, including: Brand positioning research Advertising pre-testing: TV, Digital (display/banner, online video, social media), Campaign, Print, OOH / POS, Radio Package testing (online methodology) Creative concept and storyboard testing Messaging and benefit testing Spokesperson research Brand tracking Ad tracking / ad effectiveness research Competitive sweeps and research Meta analyses Logo testing Qualitative services and focus groups (for branded communication research) Customized quantitative or qualitative solutions for unique branded communication challenges

Description

Ameritest is an international research consultancy that works with brands to optimize their strategic positioning, branded communications, and advertising campaigns. Our practice specializes in collaborating with clients to develop their most powerful visual vocabulary; this drives the superior brand experiences that build inspiring long-term brand memories.

We have worked across categories with Fortune 500 clients for the last 30 years to help them tell galvanizing and effective brand stories. Our branded communications consultants draw from their industry experience and our validated research methods to provide insights into the why behind communication performance. We show how consumers process brand stories by identifying what emotional structures are being activated, and how the brand's assets are being triggered.

We provide consumer and B2B solutions across the brand communication development cycle, from strategy development to in-market performance measurement, including:

Brand positioning research

Advertising pre-testing: TV, Digital (display/banner, online video, social media), Campaign, Print, OOH / POS, Radio

Package testing (online methodology)

Creative concept and storyboard testing

Messaging and benefit testing

Spokesperson research

Brand tracking

Ad tracking / ad effectiveness research

Competitive sweeps and research

Meta analyses

Logo testing

Qualitative services and focus groups (for branded communication research)

Customized quantitative or qualitative solutions for unique branded communication challenges