Ascendancy Research

Ascendancy Research

5775 Wayzata Blvd.
Suite 350
Minneapolis, MN 55416

: 952-544-6334
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Abby Dunne
Project Mgmt.
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LynMarie Winninger
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Kate Smith
VP Director of Recruiting
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Business Type
  • Data Collection - Qualitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Technology Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Test Kitchen Facility
• Usability Lab
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience
• Business-to-Business
• Children/Tweens/Teens
• College Students
• Consumer Products/Services
• Fifty+/Seniors/Elderly
• Financial
• Food and Beverage
• Healthcare (consumer health conditions)
• Hospitals & Nursing Homes
• Legal/Insurance
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
• Package Goods
• Pharmaceutical
Related Services & Providers
• Field Management
• Minority or Female Owned Business
• Usability Equipment
• Video Streaming/Webcasting Equipment
Research Methods
• Business-to-Business
• Ethnographic Research
• Eye Tracking
• Mock Jury/General Opinion
• Political Polling/General Opinion
• Report Writing
• Research Consultation
• Taste Tests/Sensory Tests


Ascendancy Research continues to be the premier provider of QUALITATIVE RESEARCH and NATIONAL RECRUITING. Solutions to leading companies - OnLine, OnSite, InField, InSurvey. When you want to know what you don't know or confirm what you know we are the source. We are the highest rated Qualitative Research Service Organization in Minneapolis/St. Paul, and in the top 10 overall in the US. Known for providing fast, on the mark recruiting, multiple methodologies, concierge client attention, and premier dining service. We offer four spacious custom set conference and observation rooms plus a fully equipped test kitchen. Technologies include video streaming, MobiLab, high-speed wireless, DVD and digital (MP3)recording/archiving. Ascendancy's environment is high-tech, high energy and highly regarded with user experience specialist ready to turn research into strategic insights. National Project Recruiting and Management.

Central Telephone Facility
# Stations: 14
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 14 recruiters on staff 
Database available: 85,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Mock Juries & Usability Studies,
Description: Our recruiters are experienced professionals with over 15+ years experience! Our recruiting is on-site and our clients rate us at over 90% on recruiting.
Focus Group Services
Facility Location: office building  
Miles from Airport: 16  
# Rooms: 4 focus group rooms
Internet Access: Yes  
Usability lab: 10 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 24 ' x 21 ' - 14 seats
Room 2: 23 ' x 15 ' - 12 seats
Room 3: 20 ' x 14 ' - 10 seats
Room 4: 36 ' x 22 ' - 30 seats
Description: Ascendancy Research is the highest multiple-rated facility in the Twin Cities according to Impulse Survey.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: computer/tablet/devices
Internet Access: Yes
Description: Our facility offers custom set up to provide clients with livingroom, classroom, creative room, theater, etc
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Our interviewing staff represents the client with pride. They are welcoming, organized, exuberant and professional.