Ask Arizona/WestGroup Research


3033 North 44th Street, Ste. 150
Phoenix, AZ 85018

: 800-999-1200
P2: 602-707-0050
FX: 602-707-0055
EM: Send Email


Dave Maddox
VP‚ Senior Analyst
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Wendy Godfrey
Senior Analyst
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Peter Apostol
Vice President
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting


WestGroup's exceptional staff delivers superior service and innovative solutions. Our centrally located Qualitative and Quantitative Research Center offers the latest in comfort and function. From IDI's and mega-groups of 30+ to the web and telephone studies, we offer an unprecedented research experience. Hispanic recruiting is a specialty.

Central Telephone Facility
# Stations: 50
International Coverage: Yes
CATI Stations: 50 with Ci3,WinCATI Manager, ACS, Query, CATI, Sensus software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 4 recruiters on staff 
Database available: 7000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Mock Jury
Description: We also specialize in Hispanic recruiting and offer in-house real-time translations.
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 12+ PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 18 ' x 22 ' - 12 seats
Room 2: 30 ' x 46 ' - 30 seats
Room 3: 12 ' x 15 ' - 10 seats
Description: We offer a standard and 'mega room' suites, plus smaller breakout room, each with dedicated viewing rooms. Fully-integrated video/audio systems allow clients to observe sessions in any suite.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 15 computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Ci3  
Computer-Assisted Telephone Interviewing (CATI): Ci3/WinCATI, Proprietary  
Statistical Analysis: NCSS/SPSS  
Tabulation: UNCLE/Wincross  
Web Survey (CAWI): Qualtrics, Proprietary