BDI Research, A Schlesinger Company


C. Diputació, 180, planta 4
Barcelona, 08011 (Spain

: (+34) 934 155 228
EM: Send Email


Rosa Dalet
Managing Director

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Sampling
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Online Focus Group Hosting/Moderation
• Recruiting
Off-Site/Remote Interviewing
• Mystery Shopping
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Internet/Web Based Surveys
Related Services & Providers
• CAPI/CATI Software
• Field Management
Research Methods
• Home Use Testing (HUT)
• Intercepts
• Taste Tests/Sensory Tests


BDI Research (previously Block de Ideas, S.L.) is Spain’s leading market research provider with high-specification focus group facilities in Barcelona and Madrid. BDI joined Schlesinger Group following its acquisition in 2017 and joins Schlesinger’s data collection network which includes markets across the US, the UK (The Research House), France (ConsuMed Research & Passerelles) and Germany (Schmiedl Marktforschung).

With offices in central Barcelona and a brand new facility in Madrid, BDI Research has a permanent staff of 20 market research professionals and more than 150 part-time interviewers. BDI Research has successfully coordinated dozens of multi-country studies on different topics and methodologies both for research agencies, public institutions (including the European Commission) and private corporations. Quality Assurance is the fundamental pillar of BDI’s reputation, and they members of research ESOMAR, EphMRA, Insights Association and AEDEMO. BDI Research is certified with ISO 9001 and ISO 20252.

Central Telephone Facility
# Stations: 12
International Coverage: Yes
Multi-Lingual Interviewing: Yes   
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 50,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
patients, caregivers, IT
Description: BDI delivers intelligent recruiting. We align our goals with your research goals and seek respondents who have the capacity to effectively contribute to the success of your study.
Focus Group Services
Facility Location: office building  
Miles from Airport: 9 miles  
# Rooms: 5 focus group rooms
Usability lab: 12 PCs with internet access  
Focus Group Room(s):  
Room 1: 30 sqm ' x ' - 10 seats
Room 2: 19 sqm ' x ' - 6 seats
Room 3: 20 sqm ' x ' - 9 seats
Room 4: 20 sqm ' x ' - 9 seats
Room 5: 45 sqm ' x ' - 27 seats
Description: 2 elegant focus group facilities in Central Barcelona & Madrid. We also have a consumer testing lab. We employ bi-lingual moderators to best suit your study type.
Central Location Testing Facility
Computer/tablet/devices: 27 computer/tablet/devices
Internet Access: Yes
Description: Out team is adept as supporting complex testing at our consumer testing lab in Barcelona or off-site.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Our highly-trained interviewers use CAPI software for intercept studies across Spain.