Bauman Research & Consulting, LLC

 

Headquarters
44 Abbington Terrace
Glen Rock, NJ 07452

: 201-444-6894
FX: 201-701-0271
EM: Send Email

Contacts

Sandra Bauman, PRC
Ph.D.

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Mary Aviles

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On the Web


www.baumanresearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Specialties
Related Services & Providers
• Minority or Female Owned Business
• Other - Insights Consultancy

 

Description
Bauman Research & Consulting is a full-service insight consultancy that designs and conducts qualitative and quantitative market research studies that deliver the consumer insights and intelligence companies need to make impactful business/brand decisions. We craft our deliverables to tell a story. They are specifically designed to stand on their own--informing both visual and textual learners and providing value long beyond the conclusion of the engagement. We specialize in research for marketing communications, branding, and positioning, messaging, the voice of the customer, new product development, brand extension, naming, strategy development, concept testing, attitude & usage, website usability, employee engagement, competitive landscape and trend analysis. Methodologies include emotional analytics, surveys (The Internet, phone, mail), focus groups, in-depth interviews, ethnography, collaborative strategy development, technology-assisted and online groups, website usability, social media and secondary research. Industry expertise encompasses advertising/PR/marketing communications, consulting/professional services, financial services/insurance, healthcare/medical device/pharma, appliances/electronics/technology, grocery/CPG, small-to-medium-sized businesses (SMBs) and more.