Bauman Research & Consulting, LLC

Bauman Research & Consulting, LLC

44 Abbington Terrace
Glen Rock, NJ 07452

: 201-444-6894
FX: 201-701-0271
EM: Send Email


Sandra Bauman, PRC
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Related Services & Providers
• Minority or Female Owned Business
• Other - Insights Consultancy


Bauman Research & Consulting is a full-service insight consultancy that designs and conducts qualitative and quantitative market research studies that deliver the actionable consumer insights and intelligence companies need to make impactful business/brand decisions. We craft our deliverables to tell a story. They are specifically designed to stand on their own--providing value long beyond the conclusion of the engagement. We specialize in research for marketing communications, branding, and positioning, messaging, the voice of the customer, new product development, brand extension, naming, strategy development, concept testing, attitude & usage, website usability, persona development, segmentation, competitive landscape and trend analysis. Methodologies include emotional analytics, surveys (online, phone, hybrid, mail), focus groups, in-depth interviews, ethnography, collaborative strategy development, digital immersive qualitative, online focus groups, website usability, social media netnography and secondary research. Industry expertise encompasses advertising/PR/marketing communications, consulting/professional services, arts/theatre/cultural organizations, financial services/insurance, healthcare/medical device/pharma, appliances/electronics/technology, grocery/CPG, small-to-medium-sized businesses (SMBs) and more.