Beta Research Corporation

 

Headquarters
144 Woodbury Road
Suite 36
Woodbury, NY 11797

: 516-935-3800
FX: 516-935-4092
EM: Send Email

Contacts

Gail Disimile
EVP
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Amy Gorelkin
CEO
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On the Web

www.BetaResearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Surveys
  • Qualitative Consultant/Moderator
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
Quantitative Data Collection Services
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Questionnaire Design
Interviewing Specialties by Audience
• Consumer Products/Services
• Healthcare (consumer health conditions)
Related Services & Providers
• Minority or Female Owned Business
Research Methods
• Full Service
• Mail Questionnaires/Surveys

 

Description
Beta Research is a family-owned, full-service provider of custom research, that helps organizations make smarter strategic choices. Beta Research was founded in 1970, and has offices in New York, Boston and New Jersey. Our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business (WBENC) with a demonstrated commitment to sustainability and social responsibility.

Beta Research conducts consumer and business-to-business research, with special expertise in healthcare, media and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising and tracking.

Beta Research also operates Long Island's premier research facility for on-site and web-based focus group interviewing. Our management team, with years of marketing research experience, takes pride in offering you the highest level of service, comfort and safety. Beta Research also provides professionally trained and seasoned moderators with decades of experience in all facets of qualitative research.

Central Telephone Facility
# Stations: 10
International Coverage: Yes
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones  
Recruiting in-house: 5 recruiters on staff 
Database available: 5,000 names
Opt-In for: consumer  
Recruit for: own facility  
Study Types Recruit for: consumer
business
medical
Description: Located just 25 miles from Manhattan, Beta Research recruits and screens qualified participants from one the most diverse populations in the United States – Long Island, New York.
Focus Group Services
Facility Location: office building  
Miles from Airport: 25  
Internet Access: Yes  
Test kitchen: Yes
Full service bathroom with shower: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 5 computer/tablet/devices with CFMC (Survent) software
Internet Access: Yes
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Research Software
Computer-Assisted Personal Interviewing (CAPI): CfMC (Survent)  
Computer-Assisted Telephone Interviewing (CATI): CfMC (Survent)  
Communities: KinesisPanel (FocusVision)  
Mobile: Decipher (FocusVision)  
Panel: KinesisPanel (FocusVision)  
Project Management: MS Office 365  
Social Media: Sysomos  
Statistical Analysis: SPSS  
Tabulation: CfMC (Mentor) and Decipher  
Web Survey (CAWI): Decipher (FocusVision)