Beta Research Corporation

Beta Research Corporation

Headquarters
485 Underhill Blvd.
Suite 200
Syosset, NY 11791

: 516-935-3800
FX: 516-935-4092
EM: Send Email

Contacts

Gail Disimile
EVP

Jason Gorelkin
COO

Amy Gorelkin
CEO

On the Web


www.BetaResearch.com
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Smartphone/Tablet Interviewing
• Social Media/Big Data/Data Mining
• Usability Lab
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
• Telephone Data Collection
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Internet/Web Based Surveys
• Optical Scanning Equipment
• Questionnaire Design
• Telephone Land Line
Interviewing Specialties by Audience
• Advertising
• Alternative Healthcare
• Automotive/Transportation
• Banking/Finance
• Business-to-Business
• Car Clinics
• Consumer Products/Services
• Executive/C-Level
• Food and Beverage
• Healthcare (consumer health conditions)
• Medical Professionals
• New Products
• Package Goods
• Patients
• Pharmaceutical
• Retail
Related Services & Providers
• Dashboard Software
• Field Management
• Minority or Female Owned Business
• Presentation/Reports/Infographics Creation
• Research Reporting/Analysis
• Social Media Analytics
• Survey Programming
Research Methods
• Attitude/Usage
• Brand Research
• Broadcasting/Publishing
• Business-to-Business
• Cell Phone/Mobile Data Collection
• Concept Testing
• Conjoint Analysis
• Copy Tests
• Durable/Non-Durable/Consumer Goods
• Ethnographic Research
• Full Service
• Home Use Testing (HUT)
• Image Studies
• Interactive Usability Testing
• Intercepts
• Mail Questionnaires/Surveys
• Mail Survey Research
• Mixed Mode
• Mobile
• Moderation
• Online Interviews/Discussions/Diaries
• Panels
• Political Polling/General Opinion
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation
• Taste Tests/Sensory Tests
Social Media Research Services
• Analysis (Sentiment)
• Analysis (Social Network/Member Nodes/Influencer ID/Etc.)
• Data Capture
• Monitoring
• Social Listening

 

Description
Beta Research is a family-owned, full-service provider of custom research, that helps organizations make smarter strategic choices. Beta Research was founded in 1970, and has offices in New York, Boston and Philadelphia. Our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility.

Beta Research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media, and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development.

Beta Research also operates Long Island's premier research facility for on-site and web-based focus group interviewing and research design. Our management team, with years of marketing research experience, takes pride in offering you the highest level of service, comfort and convenience. Services include, but not limited to moderation, study design, facility setup, recruitment and streaming of video.

Articles
White Paper:
A Profile of The Medical Cannabis User by Gail Disimile, EVP; Kathleen Schmidt, VP; David March, VP of Sales and Marketing
There is an abundant amount of research on the ever-changing landscape of the cannabis industry. Most studies cover state regulations, post-election outlook and predictions, sales forecasts, pricing changes or top medical marijuana stocks ? and yet, very little research profiles the medical cannabis user on a personal level. To provide a profile of medical and recreational cannabis users, Beta Research Corporation introduces the Cannabis Users Research Evaluation (CURE) Study. While the study covers both recreational and medical use, for the purposes of this paper we will be focusing on the medical cannabis consumer ? the health conditions they suffer from, how they treat these conditions and if they use cannabis to alleviate symptoms associated with their health conditions. For many, cannabis has quickly become an integral part of their daily medicating regimen supplementing their traditional treatment options. Besides covering detailed information on cannabis usage from a healthcare perspective, the CURE study also provides unique insight into the personal lives of these consumers that can aid in understanding their motivations, and ultimately provide a guide to better marketing practices for sellers and distributors. The CURE Study also explores cannabis strain preference, frequency of use and spending data, the accessory market, leisure and social activities, industry-related media preferences and general demographics.
Central Telephone Facility
# Stations: 25
International Coverage: Yes
CATI Stations: 25 with CfMC (Survent) software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 25,000 names
Opt-In for: consumer
medical
b2b 
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
medical
Focus Group Services
Facility Location: office building  
Miles from Airport: 25  
# Rooms: 1 focus group room
Internet Access: Yes  
Usability lab: 4 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 24 ' x 12 ' - 15 seats
   
Description: A new state-of-the-art 3,500 sq ft facility that features three-tiered stadium seating, an adjacent client lounge, dual-camera HD filming capability, the largest two-way mirror commercially available and private underground parking.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 25 computer/tablet/devices with CfMC (Survent) software
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: Yes  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): CfMC (Survent)  
Computer-Assisted Telephone Interviewing (CATI): CfMC (Survent)  
Communities: KinesisPanel (FocusVision)  
Mobile: Decipher (FocusVision)  
Panel: KinesisPanel (FocusVision)  
Project Management: MS Office 365  
Social Media: Sysomos  
Statistical Analysis: SPSS  
Tabulation: CfMC (Mentor) and Decipher  
Web Survey (CAWI): Decipher (FocusVision)