BioInformatics LLC and Strategic Directions International


2111 Wilson Blvd
Suite 250
Arlington, Virginia 22201 USA

: 703-778-3080
FX: 703-778-3081
EM: Send Email


Bill Kelly

Devin Holland
Content Marketing Associate

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Sampling
  • Supplier / Provider
Related Services & Providers
• Research Reporting/Analysis
• Syndicated/Published Research


BioInformatics LLC and our Strategic Directions International (SDi) division combine to form the leading research and advisory firm serving the life science, diagnostic and analytical instrument industries. Our expertise includes assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand strength and positioning. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.

We are a full-service firm utilizing both “bottom-up” and “top down” research methodologies. We leverage the world’s largest panel of scientific and clinical customers for both quantitative survey research and in-depth Thought Leader interviews. We maintain and update our database of the financial performance of life science and analytical instrument companies and use proprietary algorithms to allocate revenues across dozens of product categories to create reliable models of market size, share, segmentation and growth.

Recruiting Services
Recruit for: focus groups
Recruiting in-house: 4 recruiters on staff 
Database available: 80,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: business
Description: Our largest reservoir of qualified scientists is The Science Advisory Board, our panel of over 85,000 life scientists and medical professionals. Applicants are reviewed by staff before being accepted.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Description: We leverage the world’s largest panel of scientific and clinical customers for both qualitative research and in-depth Thought Leader interviews.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Description: We use modern technology to make remote research convenient and engaging for our participants. Both mobile and desktop interviews are possible, with single or multiple participants.
Research Software
Communities: The Science Advisory board, Revelation (by FocusVision)  
Mobile: dscout,  
Panel: The Science Advisory Board  
Statistical Analysis: Sawtooth, SPSS  
Web Survey (CAWI): Decipher, Qualtrics