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Articles
Blog:
How to Capture People’s Authentic Experiences by Adrian Tennant - Chief Experience Officer, Blue Kite Insight
Blue Kite Insight offers a new solution that maps customer journeys and yields customer experience insights in real time.
Why it’s Important to Create an Emotional Connection with Consumers by Terri Cordova-Hewitt - Chief Strategy Officer, Blue Kite Insight
In a world of multi-messaging and multi-screening, where brands are in an ongoing battle to get people’s attention, creating an emotional connection with consumers is more important than ever.