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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
Specialties
Research Methods
• Biometrics/Neuromarketing
• Brand Research
• Concept Testing
• Eye Tracking

 

Description
Blue Kite Insight creates value for clients by analyzing human attention, emotion, and behavior in response to marketing and advertising campaigns. Our combined approach of utilizing quantitative and qualitative research provides deep insights to help optimize existing tactics and help to identify potential opportunities.

Articles
Blog:
How to Capture People’s Authentic Experiences by Adrian Tennant - Chief Experience Officer, Blue Kite Insight
Blue Kite Insight offers a new solution that maps customer journeys and yields customer experience insights in real time.
Why it’s Important to Create an Emotional Connection with Consumers by Terri Cordova-Hewitt - Chief Strategy Officer, Blue Kite Insight
In a world of multi-messaging and multi-screening, where brands are in an ongoing battle to get people’s attention, creating an emotional connection with consumers is more important than ever.