Burke, Inc.

 

Headquarters
500 West 7th Street
Cincinnati, OH 45203

: 800-688-2674
FX: 513-684-7717
EM: Send Email

Contacts

John Thomas
Senior Vice President‚ Head of Client Services
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On the Web


www.burke.com

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Business Type
  • Research Supplier / Provider
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Quantitative
• Telephone Data Collection
Quantitative Data Collection Services
• Design & Analysis
• Questionnaire Design
Interviewing Specialties by Audience
• Banking/Finance
• Business-to-Business
• Consumer Products/Services
• Financial
• Food and Beverage
• Hard to Reach Populations
• Healthcare (consumer health conditions)
• International Research and Services
• Medical Professionals
• Medical/Surgical Products
• New Products
• Package Goods
• Patients
• Pharmaceutical
• Restaurant/Food Services
• Retail
• Technology/High Tech/IT
• Travel/Tourism
Related Services & Providers
• Dashboard Software
• Marketing Research Training
• Presentation/Reports/Infographics Creation
• Social Media Analytics
• Text Analytics Software
Research Methods
• Attitude/Usage
• Brand Research
• Concept Testing
• Conjoint Analysis
• Durable/Non-Durable/Consumer Goods
• Full Service
• Home Use Testing (HUT)
• International Research and Services
• Mobile
• Online Interviews/Discussions/Diaries
• Other - Tracking
• Predictive & Advanced Analytics
• Predictive Markets
• Research Consultation
• Satisfaction Surveys
• Segmentation
Social Media Research Services
• Analysis (Sentiment)
• Monitoring
• Social Listening

 

Description
Since 1931, Burke Inc. has consistently redefined expectations in the marketing research industry. From segmentation, to customer engagement programs, to product innovation, to brand tracking, we pride ourselves on designing—and executing—objectives-driven quantitative and qualitative research. Working across a variety of industries, we help our clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy, and education. Backed by Seed Strategy—our strategic consulting subsidiary—we have the capabilities to support our clients throughout every phase of the product/service life cycle, with expertise in strategy, innovation, branding, and marketing. In addition, we provide comprehensive training on research fundamentals and best practices through the Burke Institute—our dedicated education division and the industry’s leader in research and insights training. Wherever our clients find themselves on the path to success, we’re uniquely equipped to help them move forward with clarity, confidence, and purpose.

Continuing our long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI—an integrated insights system that analyzes multiple data sources to uncover patterns, relationships, and critical insights that are often hidden; and Quantiment®—a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

Central Telephone Facility
# Stations: 170
International Coverage: Yes
CATI Stations: 170 with Unicom software
In-House Tabulations: Yes
In-House Programming: Yes
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes