C&F Market Research


Creative & Focused
24301 Telegraph Road
Southfield, MI 48033 USA

: 248-352-0434
FX: 248-352-0493
EM: Send Email


Melissa Brodsky

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Surveys
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Recruiting
• Test Kitchen Facility
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting


We have "Creative" out of the box problem-solving skills. We are "Focused" on our client needs. Our dedicated staff is well trained, experienced and will exceed all expectations. Newly renovated facility (Oct 2017) is modern and elegant. Large 20x30 focus room and second 20x16 focus room both with client observation (seats 6-12) and lounge attached. Our facility has a private entrance, Wifi, free digital video and audio, Focus Vision, private restrooms, and large (25x17) test kitchen. We complete both qualitative and quantitative research: business-to-business, medical, legal, political, product placement, CLT's, taste tests, dial tests, sensory tests, usability labs, on-site interviewing, audits, radio tests, telephone interviewing, and on-line interviewing. We are centrally located to pull from across the metro area. An extensive database with 20,000+ households.

Central Telephone Facility
# Stations: 10
CATI Stations: 10 with web based software
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 20 recruiters on staff 
Database available: 150,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Our database includes seniors, babies, children, teens, GenX/Y, medical professionals, patients, business leaders. Over 20,000 households.
Focus Group Services
Facility Location: office building  
Miles from Airport: 25  
# Rooms: 2 focus group rooms
Usability lab: 15 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 30 ' - 15 seats
Room 2: 20 ' x 16 ' - 10 seats
Description: Newly renovated focus group suites. Two focus rooms with attached observation and client lounge.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 16 computer/tablet/devices
Internet Access: Yes
Description: Large test kitchen with stainless steel prep tables, stoves, microwaves. On-site secure cold and freezer storage.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: Professional experienced interviewers. We can cover all areas in Michigan and some parts of Ohio, Indiana, and Illinois.