CEC Research


16 Commerce Drive
Cranford, NJ 07016

: 908-967-6790
P2: 908-770-1693
FX: 908-967-6667
EM: Send Email


Maryana Kaplan

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
Mall Intercept
• Test Kitchen


CEC Research is your premier field and tab partner that takes a personalized approach to your consumer product and sensory research needs. Our state-of-the-art Consumer Evaluation Center is ideally located in the Central NJ area with convenient access for both clients and respondents. Once you have visited our beautiful, technology rich facility you will never go any place else for your research needs. As a boutique consumer evaluation center, we have the ability to customize your research needs and provide you with a level of service that is unmatched. Our team of experienced professionals have completed extensive training and continue to stay updated on the most emerging research trends and methods. We have a proven track record on both the client side and the research side specializing in flavors and fragrances. Our years of experience have provided us with the tools to support all of our client’s needs. As a research partner, building long-term relationships with our clients is paramount to our success. Once your project is in our hands, you will have the confidence that our expertise and attention to detail will produce quality data, on time and on budget every time.

Central Telephone Facility
# Stations: 24
CATI Stations: 24 with ConfirmIt software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 15,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 2 focus group rooms
Usability lab: 30 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 40 ' - 30 seats
Room 2: 10 ' x 20 ' - 12 seats
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 34 computer/tablet/devices with ConfirmIt software
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): ConfirmIt