Cambridge Focus

 

Headquarters
Two Mill and Main, Suite 360, Clock Tower Place
Maynard, MA 01754

: 617-494-0310
P2: 617-970-5996 mobile
EM: Send Email

Contacts

Lloyd Simon
Managing Principal

Debbie Simon
Director

Rob Shur
Senior Project Coordinator

On the Web

www.cambridgefocus.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Related Support Services
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting

 

Description
More than 20 years experience recruiting and managing focus groups, ethnography, shop-a-longs, telephone interview appointments, conferences, auditorium tests, usability labs, jury testing, product placement, etc. Local and national field management. State of the art facility on the campus of Bentley University includes standard focus group rooms and unique tiered digital theater. Can accommodate up to 40 participants and observers.

Central Telephone Facility
# Stations: 15
International Coverage: Yes
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 50,000 names
Opt-In for: consumer
medical
b2b 
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
medical
Description: Off site, ethnographic, virtual, friendship, in-home, online, telephone appointments, auditorium tests, usability, juries, remote. Local and national.
Focus Group Services
Facility Location: office building, university campus  
Miles from Airport: 15  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 40 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 18 ' x 14 ' - 12 seats
Room 2: 60 ' x 40 ' - 40 seats
   
Description: State of the art facility managed by company principals with research background. Research partner with The Center For Marketing Technology on the campus of Bentley University, Waltham, Massachusetts.
Central Location Testing Facility
Computer/tablet/devices: 40 computer/tablet/devices
Internet Access: Yes
Description: Tiered theater, PC workstations, internet access, smart podium and projection screen.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Fully supervised off site services are available.
Research Software
Statistical Analysis: Analytical Group  
Tabulation: Analytical Group - Wincross