960 Penn Avenue
12th floor
Pittsburgh, PA 15222 United States

: 412-471-8484
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Kelli Best
Director‚ Field and Fulfillment

Barb Theobald

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting
• Usability Lab
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
• Other - In-home IDIs
Quantitative Data Collection Services
• Design & Analysis
• Internet/Web Based Surveys
• Questionnaire Design
Interviewing Specialties by Audience
• Consumer Products/Services
• Healthcare (consumer health conditions)
Related Services & Providers
• Minority or Female Owned Business
Research Methods
• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Ethnographic Research
• Eye Tracking
• Full Service
• Interactive Usability Testing
• Moderation
• Segmentation
Social Media Research Services
• Other - Social Network Targeting


Campos is a market research and strategy firm dedicated to helping clients understand and innovate their customer experience and their brand.

Recognized in 2017 as one of the fastest growing companies in our region, we have over 40 employees working in each of the disciplines of market research: comprehensive data analytics, in-depth secondary research, a wide variety of qualitative research techniques—including a comprehensive focus group facility—and complex quantitative research. Our clients typically use multiple forms of research to deeply understand their customer experience or brand issues.

We are unique among our market research peers in that we employ a team of highly trained strategists who are responsible for weaving together the insights unearthed in the various forms of research, helping our clients effectively use those insights to develop complex strategic responses.

At Campos, we have a team of CX and brand strategists who believe that an organization’s customer experience and brand are inseparable. They are highly skilled at using research to identify the ways to improve both the customer’s experience and their brand perception.

When our strategists dissect a client’s customer experience, they also help lead a team to re-imagine and re-engineer the experience in ways that meet both the client’s strategic goals and the customer’s need for engagement.

Regardless of whether the need is for more straight-forward research or for comprehensive strategic planning, Campos has the tools and talent to help clients meet their strategic goals.

We moved in 2018 and our downtown Pittsburgh focus group facilities are brand new. We also offer recruitment and have 4 moderators on staff.

Our Chicago office is now open: 320 W Ohio Street #3W Chicago, IL 60654. Phone 412-471-8484 ext. 525. CONTACT Garret Drexler.

Campos is a WBENC-Certified Women’s Business Enterprise.

2018 TREND REPORT | "DIGS, DOGS, & DIAPERS" | The Millennial Nesting and Parenting Trend by Kate Murphy, Strategist & Research Manager
There are 83MM millennials in the U.S., ranging in age from early twenties to late thirties. More than 16MM of them are moms, and more than 40% of identify as parents. Millennials who are not yet parents are settling down in other ways, through pet ownership, home improvement, cooking, and more. Sales and marketing professionals need to start thinking of millennials in a different way: as parents, pet owners, home and apartment renovators, home cooks, and professionals. In other words, millennials are “adulting,” and it’s time we recognize that! DOWNLOAD our free deep dive into a 2018 trend we call "Digs, Dogs, and Diapers."
2018 TREND REPORT | "THE ALLURE OF LESS" | Simplicity's Crucial Relief to the Overwhelmed Consumer by Kate Murphy, Strategist & Research Manager
Consumers are gravitating toward “simple” products and experiences (even vicarious ones) that are made for the social media age. As technology becomes more inescapable and it becomes harder to truly disconnect, simplicity in form and function provides a crucial relief to the overwhelmed consumer. DOWNLOAD our free deep dive into the simplicity/minimalism movement.
2018 TREND REPORT | "SEGMENTNATION" | Mining Growth Through New Market Segmentation Strategies by Kate Murphy, Strategist & Research Manager
A new class of entrepreneurs is now disrupting the big players by targeting the specific needs of smaller segments of the population through digital platforms. Thanks to social media, these self-selecting groups have built community around specific interest areas and pent-up need states, making them potentially highly devoted customer bases for minimum viable products. DOWNLOAD our free deep dive into mining growth through new market segmentation strategies–a 2018 trend we call "SegmentNation."
4 Ways to Build a Cohesive Brand Experience by Stephanie Zanin, Director of Strategy Services & Garret Drexler, Director of Customer Experience
Is your brand is well defined, but you need help defining the right customer experience? Is your customer experience working well, but you need help aligning your brand? Do you need help defining both your brand strategy and your customer experience? Or, do you just want to know where to start? Download our free interactive collection of how-to guides on these four common challenges in aligning brand and customer experience.
2018 TREND REPORT | "B2B GOES C" | Adapting to Meet the Rising Expectations of the B2B Buyer by Kate Murphy, Strategist & Research Manager
With more millennials in the workplace and new technology adoption by all workers, today’s B2B buyer expectations of their purchasing experience mirror those of B2C consumers. To stay competitive, it is essential for companies to understand how today’s B2B buyer makes his or her purchasing decisions—and adjust their sales and marketing strategies accordingly. However, most marketing and sales leaders aren’t paying nearly enough attention. DOWNLOAD our free deep dive into a trend we call B2B Goes C.
Brand Strategy? Or Brand Identity? Let's Review. by Stephanie Zanin, Director of Strategy Services
We’re all guilty of using jargon and insider short-hand when talking about our areas of expertise. Marketers are perhaps more guilty of this than any other group. As a brand and communication strategist, one of the short-hand terms that I find causes the most confusion is the broad and multitudinous use of the word “brand.”
How to Think About the Brand-Customer Experience Relationship by Stephanie Zanin, Director of Strategy Services
Just as organizations realized, over four decades ago, that a deep understanding of brand could provide significant financial value to organizations, so it is with customer experience planning today. Recent studies by Gartner, Forrester, and Maritz all indicate the leading organizations are more than doubling their investment in understanding and planning their customer experiences compared to the previous five-year period.
Finding New Markets for Your Existing B2B Products: Where to Start by Campos
Reaching new markets is a common strategy to achieve business growth. Drawing from our experience of supporting B2B clients over the past 20+ years, in this post, we've compiled key success factors that help to support and accelerate that growth. We also outline the common challenges that companies face along the way.
'Numbers and Narratives' Build a Bridge, Fill in the Blanks by Alice Greene, VP Research Services
As consumers, employees, students, and Fitbit-wearing human beings, we are being provided with more and more information every day about ourselves and how we benchmark against others—seemingly to no avail. We all know why: Data alone is never enough. But I have been obsessing about how data, in combination with an individual’s own interpretation of, or story about, that data, has the potential to unlock significant personal growth and societal change.
Central Telephone Facility
# Stations: 15
CATI Stations: 15 with Qualtrics; Tableau; ARCS software
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 20000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Mock Jury
Description: We identify target segments and design screening instruments to recruit qualified/articulate participants for clients. Sourcing includes our opt-in in-house database; client sample; social media targeting; national sampling; & other methods.
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 2 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 22 ' x 25 ' - 12 seats
Room 2: 15 ' x 32 ' - 8 seats
Description: Our new location features brand-new facilities with two focus group suites, three huddle rooms, and a large multi-purpose space. State-of-the-art tech/A/V, full amenities and lounges. Downtown Pittsburgh, walkable to all.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 2 computer/tablet/devices with Qualtrix; proprietary ARCS platform software
Description: Morae software and remote testing capabilities for user experience research.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Campos has four expert moderators on staff.
Research Software
Computer-Assisted Personal Interviewing (CAPI): proprietary platform/ARCS  
Computer-Assisted Telephone Interviewing (CATI): proprietary platform/ARCS  
Communities: proprietary platform/ARCS  
Panel: proprietary platform/ARCS  
Project Management: proprietary platform/ARCS  
Statistical Analysis: WinCross  
Tabulation: WinCross  
Text Analysis: Tableaux  
Web Survey (CAWI): Qualtrix