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Podcast:
Podcast - Reducing the Risk of Marketing Investment with Mark Chudnoff by Allebach Communications - Jamie Allebach Chief Executive & Creative Officer - Host
Allebach Communications is a highly regarded creative advertising agency known for growing food brands. Jamie Allebach the Chief Executive & Creative Director has developed the Peppered Podcast to provide food and food service executives with tools and insights to help grow their business. On this episode we discuss: • The diverse tools available for developing marketing insights • How to use research and insights to assure you have the right product, idea, campaign, etc. • Research for packaging design • Sensory research • Research for innovation • The right path for launching new products • The pros and cons of DYI research