Compass Market Research LLC

 

Headquarters
641 Bridge Street
Schwenksville, PA 19473 United States

: 4843029706
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Contacts

Caroline Volpe
President

On the Web

www.compassmarketresearch.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Description
Compass Market Research LLC focuses on those industries for whom healthcare providers and patients/consumers are key targets. We have designed and conducted research on behalf of pharmaceutical/biotech companies, medical device companies, non-profits that support the healthcare industry and skincare companies.

The research we design and conduct is most commonly in support of products and services that are still in development or recently launched. This research focuses on understanding the market potential of a product or service as well as helping develop the communication strategy and tactical implementation of it.

We leverage a variety of qualitative and quantitative methodologies and tactics to meet the business needs of our clients. Specifically for qualitative research, we have experience with both in-person and digital methodologies.

Articles
Article:
In Their Eyes: How Understanding Respondent Perceptions Can Help Improve the Research Process by Caroline Volpe
Have you ever wondered what participants think of the qualitative research process? Caroline Volpe did. When curiosity overwhelmed her, she undertook primary research to uncover what individuals who had participated in any type of qualitative research in the past year thought of the process, from the initial recruitment contact to payment of honoraria. Compass Market Research LLC partnered with M3 USA Corporation on this research effort. The goal was to see what could be done differently to improve research quality and ensure that participants have a good experience. This article outlines our key findings.
They Think What!? How to Improve the Participant Experience by Caroline Volpe
Overwhelming curiosity drove Caroline Volpe to understand the experience of qualitative research participants. The results, discussed in the article In Their Eyes: How Understanding Respondent Perceptions Can Help Improve the Research Process, published in the Winter 2018 edition of QRCA VIEWS, made it apparent that, as an industry, there is room to improve the participant experience. While I had my opinions, I asked research buyers and providers about what was uncovered and what it means to the market research industry. Based on those conversations, this article outlines six areas where qualitative researchers can improve the research process to make it a better experience for our participants.
Evolution of Projective Techniques by Caroline Volpe
Qualitative researchers have used projective techniques for decades to assist them in eliciting non-rational or emotional drivers of attitudes and behaviors. For many of us, if not all, these techniques are critical tools in our technique portfolio. In addition, new technologies — such as bulletin boards, MROCs, Facebook, Pinterest and online focus groups — have opened up our methodology options. As the old world meets the new, the question has come up for QRCs: can we take our projective techniques with us? This article explores the process of moving tried and true projective techniques into the digital world.