Creative Consumer Research

Creative Consumer Research

Headquarters
3945 Greenbriar
Stafford, TX 77477

: 281-240-9646
P2: 877-530-9646
FX: 281-240-3497
EM: ccrhouston@ccrsurveys.com

Contacts

BJ Gerjes
Field Manager
bgerjes@ccrsurveys.com

Pat Pratt
President
ppratt@ccrsurveys.com

On the Web


www.ccrsurveys.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Qualitative Consultant/Moderator
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• In-person Moderation/Analysis
• Recruiting
• Test Kitchen Facility
• Usability Lab
• Video Conferencing Services
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
• Telephone Data Collection
Mall Intercept
• Enclosed Interviewing Rooms
• Test Kitchen
Off-Site/Remote Interviewing
• Door-to-Door Interviewing
• Field Auditing
• Mystery Shopping
• Off-Site/Remote Intercepting
• Store Auditing/Demos/Distribution Checks
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Alcohol Beverages
• Business-to-Business
• Car Clinics
• Children/Tweens/Teens
• College Students
• Conventions/Meetings
• Education
• Executive/C-Level
• Fifty+/Seniors/Elderly
• Financial
• Hard to Reach Populations
• Healthcare (consumer health conditions)
• Industrial
• Legal/Insurance
• Medical Professionals
• Minority/Low Incidence Segments - Asian
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
• Music Tests
• New Products
• Pharmaceutical
Research Methods
• Business-to-Business
• Political Polling/General Opinion
• Satisfaction Surveys
• Taste Tests/Sensory Tests

 

Description
Over 35 years experience in Houston. Five spacious focus group rooms with viewing capabilities. Two permanent mall locations. Seventy CATI telephones. Expertise in recruiting low incidence studies, consumer, business, and medical groups, mock juries and music tests. Multilingual capabilities. Translators available.

Central Telephone Facility
# Stations: 75
International Coverage: Yes
CATI Stations: 75 with Sawtooth software
Multi-Lingual Interviewing: Spanish, Mandarin & Cantonese 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: Yes  
Database available: 50,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
music, legal, taste test
Description: Low incidence, mock juries, radio/TV viewing, Asian, African American, Hispanic, Native Indian, consumers and businesses.
Focus Group Services
Facility Location: office building  
Miles from Airport: 20  
# Rooms: 5 focus group rooms
Internet Access: Yes  
Usability lab: 35 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 49 ' x 39 ' - 10 seats
Room 2: 20 ' x 20 ' - 15 seats
Room 3: 24 ' x 24 ' - 15 seats
Room 4: 20 ' x 20 ' - 15 seats
Room 5: 22 ' x 24 ' - 10 seats
   
Description: Suburban location, plenty of parking, easy access, rooms for large groups, taste-tests, oversized products.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 40 computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): Sawtooth / Inquisite  
Computer-Assisted Telephone Interviewing (CATI): WinCATI 3 Technology - Sawtooth  
Statistical Analysis: SPSS  
Tabulation: Microtab  
Web Survey (CAWI): Inquisite  
Mall Location
Mall Name: Almeda Mall
City, State, Country: Houston, TX
Phone: 281-240-9646 
Contact Name, Title: BJ Gerjes, Field Manager 
Email: bgerjes@ccrsurveys.com 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 5 miles
Number of Units in Mall: 75
Test Kitchen: Yes
Enclosed Interviewing Rooms: 6
Computers for interviewing: 7 available  
Internet Access: Yes
Mall Description:
Major stores are Macy’s, Palais Royal, Burlington Coat Factory plus 60 specialty stores