Crowd Proof



Essex Jct, VT 05452 United States

: 802-391-4147
EM: Send Email


Jessie Angus
Partner | Research & Strategy

Eric Segalstad
Partner | Digital Strategy

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Sampling
  • Web Site Development / Hosting
Research Methods
• Brand Research
• Business-to-Business



WHY Crowd Proof? To help you earn customers. Our work helps ground brands in strong, integrated experiences, not isolated campaigns. Through research that leads to insights-driven strategies, we provide the springboard for creating meaningful impact on how people—your people—think. We help organizations foster desired consumer behaviors, and ultimately achieve end goals.

Whether the end-user is an energy consumer, a health care user, a buyer of goods, or a patron of services, we believe this is done best by not only motivating and energizing people, but—crucially—by pulling away restrictive barriers and easing the journey.

HOW? Through our behavioral approach. Our services focus on understanding the context for behaviors to ground decisions in reality and help impact important moments during a person’s end-to-end journey.

WHAT? Market research and user insights. Through research, we illuminate insights that bind a brand story together, distinguish actual motivations that move people, identify true roadblocks in the way and define the powerful moments within a journey.


  • Secondary research. Review, analysis, and synthesis.
  • Environmental scans. Situational analysis focused on understanding the nuances of the climate and context.
  • Primary qualitative & quantitative research. Sample design, recruiting, on-site logistics planning and facilitation, survey programming and fielding, data collection. In-person and digital focus groups, in-depth interviews, on-site observations. Surveys, web analytics, and other data analysis.
  • Strategic Insights. Isolate key perceptions and behaviors in research findings relevant to brand and/or campaign objectives, such as brand positioning, tone, vision, and value proposition.
  • Audience segmentation. Groupings based on needs and preferences of viable audience(s).
  • Testing. Sample design, recruiting, programming. Website, user experience and usability, creative design, and message testing.
  • Analysis and Reporting. Aggregate and synthesize data from different sources and extract insights. Communicate key findings, implications, and recommendations to stakeholders. Written reports, presentations.

Recruiting Services
Recruit for: focus groups
Recruiting in-house: 1 recruiters on staff 
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Custom recruiting tailored to target audience criteria.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Description: Online, telephone and intercept interviews tailored to research needs.