DIG Insights Inc


372 Bay Street
Suite 1600
Toronto, ON M5M3J4 Canada

: 6479835026
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Business Type
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
  • Technology Provider
Research Methods
• Full Service
• Research Consultation


Dig Insights was founded in 2010 by a small group of senior market researchers.

The founding partners bring more than 60 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson and Maple Leaf.

Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.

We believe that quantitative market research should:

1) Inspire bold new thinking 2) Accurately predict choices, not just compare ideas against normative databases 3) Leverage the potential of new technology, embracing new opportunities for insight

Research Software
Web Survey (CAWI): Upsiide