Decision Insight


201 Main Street
Suite 200
Kansas City, MO 64105

: 816-221-0445
EM: Send Email


Leslie Downie
Director of Marketing

Sonja Hitchcock
VP Creative

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
Business Type
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
Research Methods
• Conjoint Analysis
• Full Service


Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations. Our best-in-class research professionals and strategic planners measure the impact of shopper strategies using a range of digital technologies, including virtual environments. Twenty years of partnering with leading CPG companies have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers, eCommerce, and restaurant clients. Our predictive analytic insights combined with technology-enabled methodology deliver in-store and eCommerce solutions that lead to activation, triggering higher shopper satisfaction and increased sales. Named by the Path to Purchase Institute as the "purest research house among virtual shopping suppliers," our approach is forward-looking and based on shopper behavior. We understand that the ultimate measure of your research investment is the result you achieve from the actions you take. Learn more about our brick & mortar and eComm research solutions at

Best Practices for Testing Package Redesigns by Decision Insight and TABS Analytics
Having extensive packaging research experience, Decision Insight analyzed a database of results from studies conducted over a three-year period in categories spanning from baby food, to sports nutrition, to hot dogs. This analysis enabled us to uncover patterns of shopper behavior and perceptions when interacting with new packages, including purchase decisions, shelf impact, product and brand equity evaluations, and aesthetic package appeal. This paper outlines best practices for testing package redesigns, including virtual shopping; shares findings about the outcomes of package redesigns; and describes how to make packaging research work for your brand.