Decision Insight

 

Headquarters
2940 Main Street
Kansas City, MO 64108

: 816-221-0445
EM: Send Email

Contacts

Cathy Allin
President & CEO

Craig Hodnett
SVP‚ Client Services

Leslie Downie
Director of Marketing

On the Web

www.decisioninsight.com

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Business Type
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
Specialties
Research Methods
• Conjoint Analysis
• Full Service

 

Description
Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations for businesses who compete at retail. Our best-in-class research professionals and strategic planners measure the impact of shopper strategies using a range of digital technologies, including virtual environments. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers, eCommerce, and restaurant clients. Our predictive analytic insights combined with technology-enabled methodology lead to activation at retail. Named by the Path to Purchase Institute as the "purest research house among virtual shopping suppliers," our approach is Shopper Centric and Retail Forward. We understand that the ultimate measure of your research investment is the result you achieve from the actions you take. Are you ready for results? DI is here to help.

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