Decision Insight


2940 Main Street
Kansas City, MO 64108

: 816-221-0445
EM: Send Email


Leslie Downie
Director of Marketing

Sonja Hitchcock
VP Creative

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Business Type
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
Research Methods
• Conjoint Analysis
• Full Service


Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations for businesses who compete at retail. Our best-in-class research professionals and strategic planners measure the impact of shopper strategies using a range of digital technologies, including virtual environments. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers, eCommerce, and restaurant clients. Our predictive analytic insights combined with technology-enabled methodology lead to activation at retail. Named by the Path to Purchase Institute as the "purest research house among virtual shopping suppliers," our approach is Shopper Centric and Retail Forward. We understand that the ultimate measure of your research investment is the result you achieve from the actions you take. Are you ready for results? DI is here to help.