Decision Point

Decision Point

PO Box 8051
Madison , WI 53708

: 608-695-3027
P2: 608-358-8408
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Nicole Wyrembeck
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Katie Kurtz
Vice President
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative Data Collection Services
• Design & Analysis
Related Services & Providers
• Marketing
Research Methods
• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Interactive Usability Testing
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation


Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize your retail presence, we'll enable you to make confident, data-driven decisions. We’ve helped both B2C and B2B clients. We specialize in qualitative and quantitative research, including: ethnographies, virtual IDIs, conjoint studies, concept optimization, pricing studies, brand equity studies and much more.

Delivering an Excellent Customer Experience by Decision Point
Customers’ expectations for a great brand experience are at an all-time high, so there's little room for error – one bad experience with your brand, and a customer may be lost forever. Customer journey mapping provides the insight needed to develop and maintain a great experience for your customers.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping