Decision Point

Decision Point

PO Box 8051
Madison , WI 53708

: 608-695-3027
P2: 608-358-8408
EM: Send Email


Nicole Wyrembeck
Send Email

Katie Kurtz
Vice President
Send Email

Send Email to All

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
Site Preview
Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative Data Collection Services
• Design & Analysis
Related Services & Providers
• Marketing
Research Methods
• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Interactive Usability Testing
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation


Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, pricing studies, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads.

Delivering an Excellent Customer Experience by Decision Point
Customers’ expectations for a great brand experience are at an all-time high, so there's little room for error – one bad experience with your brand, and a customer may be lost forever. Customer journey mapping provides the insight needed to develop and maintain a great experience for your customers.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping