Decision Point

Decision Point

1512 Langley Lane
Madison , WI 53718

: 608 695-3027
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Nicole Wyrembeck

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Katie Kurtz
Vice President
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
  • Web Site Development / Hosting
Interviewing Specialties by Audience
• Consumer Products/Services
• Medical Professionals
• New Products
Research Methods
• Brand Research
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Moderation
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation
Social Media Research Services
• Analysis (Sentiment)


Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, concept optimization, moderating, and new product development. We also offer digital and social services, content creation and brand marketing.

Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping