Decision Point

Decision Point

Headquarters
1512 Langley Lane
Madison , WI 53718

P  : 608 695-3027
EM: Send Email

Contacts

Nicole Wyrembeck
President
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Katie Kurtz
Vice President
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On the Web


www.decision-point.net

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
Quantitative Data Collection Services
• Design & Analysis
Related Services & Providers
• Marketing
Research Methods
• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Interactive Usability Testing
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation

 

Description
Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, pricing studies, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads.

Articles
Blog:
Delivering an Excellent Customer Experience by Decision Point
Customers’ expectations for a great brand experience are at an all-time high, so there's little room for error – one bad experience with your brand, and a customer may be lost forever. Customer journey mapping provides the insight needed to develop and maintain a great experience for your customers.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping