Decision Point
ContactsNicole Wyrembeck Katie Kurtz Send Email to All |
On the Webwww.decision-point.net |
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| Send RFP Now | |||
Business Type
- Data Collection - Qualitative
- Data Collection - Quantitative
- Field Management
- Full Service
- Online Research Services
- Online Surveys
- Qualitative Consultant/Moderator
- Research Supplier / Provider
- Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Quantitative Quantitative Data Collection Services
• Design & Analysis
Related Services & Providers• Marketing
Research Methods• Attitude/Usage
• Brand Research
• Business-to-Business
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation
| Description | |
|---|---|
| Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, pricing research, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads. | |
| Articles | |
| Blog: |
Delivering an Excellent Customer Experience by Decision Point
Customers’ expectations for a great brand experience are at an all-time high, so there's little room for error – one bad experience with your brand, and a customer may be lost forever. Customer journey mapping provides the insight needed to develop and maintain a great experience for your customers. |
| Focus Group Services | |
| Focus Group Moderators: |  |
| One-on-one, In-depth interviewers: | |
| Off-Site/Remote Interviewing | |
| In-Store Demos: | w/ Store cooperation |
| Taste Tests: | w/ Store cooperation |
| In-Store Audits: | w/ Store cooperation |
| Remote/Field Interviewing: | For On-Site Assignments & Mystery Shopping |
