Decision Point
ContactsNicole Wyrembeck Katie Kurtz Send Email to All |
On the Webwww.decision-point.net |
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| Send RFP Now | |||
Business Type
- Data Collection - Qualitative
- Data Collection - Quantitative
- Field Management
- Full Service
- Online Research Services
- Online Surveys
- Qualitative Consultant/Moderator
- Research Supplier / Provider
- Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative Quantitative Data Collection Services
• Design & Analysis
Related Services & Providers• Marketing
Research Methods• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Interactive Usability Testing
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation
| Description | |
|---|---|
| Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize your retail presence, we'll enable you to make confident, data-driven decisions. We’ve helped both B2C and B2B clients. We specialize in qualitative and quantitative research, including: ethnographies, virtual IDIs, conjoint studies, concept optimization, pricing studies, brand equity studies and much more. | |
| Articles | |
| Blog: |
Delivering an Excellent Customer Experience by Decision Point
Customers’ expectations for a great brand experience are at an all-time high, so there's little room for error – one bad experience with your brand, and a customer may be lost forever. Customer journey mapping provides the insight needed to develop and maintain a great experience for your customers. |
| Focus Group Services | |
| Focus Group Moderators: |  |
| One-on-one, In-depth interviewers: | |
| Off-Site/Remote Interviewing | |
| In-Store Demos: | w/ Store cooperation |
| Taste Tests: | w/ Store cooperation |
| In-Store Audits: | w/ Store cooperation |
| Remote/Field Interviewing: | For On-Site Assignments & Mystery Shopping |
