Decision Point

Decision Point

Headquarters
1512 Langley Lane
Madison , WI 53718

: 608 695-3027
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Contacts

Nicole Wyrembeck
President
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Katie Kurtz
Vice President
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On the Web


www.decision-point.net

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
Quantitative
Quantitative Data Collection Services
• Design & Analysis
Research Methods
• Attitude/Usage
• Brand Research
• Business-to-Business
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Ethnographic Research
• Moderation
• Online Interviews/Discussions/Diaries
• Predictive & Advanced Analytics
• Satisfaction Surveys
• Segmentation

 

Description
Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads.

Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping