Dieringer Research Group (The DRG)

Dieringer Research Group (The DRG)

200 Bishops Way
Brookfield, WI 53005

: 262-432-5200
P2: 888-432-5220
FX: 262-432-5201
EM: Send Email


Nicola Riggleman
Senior Director‚ Business Development
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Jill Carnick
Account Director
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Dan Salbreiter
Senior Manager‚ Research Operations
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• In-person Moderation/Analysis
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
• Telephone Data Collection
Quantitative Data Collection Services
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Banking/Finance
• Consumer Products/Services
• Healthcare (consumer health conditions)
• Mock Jury/General Opinion
• New Products
• Package Goods
• Patients
• Utilities
Research Methods
• Brand Research
• Concept Testing
• Conjoint Analysis
• Full Service
• Home Use Testing (HUT)
• Mixed Mode
• Moderation
• Satisfaction Surveys
• Segmentation


We help our clients learn from their customers and swiftly leverage that knowledge to elevate their brand. We support our clients in their Customer Experience, Brand Awareness, Product Development, and Market Opportunity initiatives.

What matters most to our clients matters most to us. Understanding their customers’ motivations, feelings, and life experiences. We turn those stories into knowledge used to create better products, better services, and more meaningful brand relationships.

The DRG is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

eBook: Enhancing CX with Market Intelligence by The DRG
Our eBook explores each of these key questions. You’ll learn valuable tips and techniques to help you take a step back and see your customers’ experience from a broader perspective. Discover ways to enhance your CX by looking at the big picture.
eBook: Be a Product Trailblazer - The Path to Brand Longevity by The DRG
Learn how strategic marketing research can help answer these critical questions and guide your business decisions throughout the entire product life cycle.
eBook: Are You Delivering on Your Brand Promise? by The DRG
Learn how to effectively monitor and refine your brand promise delivery. Our eBook tells how leading brands are living up to their brand promises and gives you case study examples demonstrating the real-world benefits of evaluating brand promise delivery across the following critical audiences:
Central Telephone Facility
# Stations: 50
CATI Stations: 50 with WinQuery software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 40 recruiters on staff 
Database available: Yes
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: We have a dedicated staff of experienced, productive and effective recruiters. All recruits are re-screened to validate that they qualify, can speak clearly and are comfortable sharing their opinions.
Focus Group Services
Facility Location: office building  
Miles from Airport: 16  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 12 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 27 ' x 17 ' - 18 seats
Room 2: 25 ' x 12 ' - 12 seats
Room 3: 9 ' x 10 ' - 3 seats
Description: The DRG Focus Center has 2 spacious group suites plus an IDI room. The Focus Center was designed around our clients' needs for flexibility, versatility, comfort, and convenience.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 12 computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Research Software
Computer-Assisted Personal Interviewing (CAPI): WinQuery  
Computer-Assisted Telephone Interviewing (CATI): WinQuery  
Statistical Analysis: SPSS, Sawtooth conjoint software  
Tabulation: WinCross  
Web Survey (CAWI): Custom programming built from ASP and XML