Directions In Research, Inc.

Directions In Research, Inc.

3111 Camino Del Rio North
Suite 410
San Diego, CA 92108

: 800-676-5883
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David Phife

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Paul Izzo
Executive VP
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Business Type
  • Data Collection - Quantitative
  • Data Processing
  • Online Research Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Recruiting
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Advertising
• Affluent/Wealthy
• Agriculture
• Alcohol Beverages
• Arts/Entertainment/Recreation
• Automotive/Transportation
• Banking/Finance
• Business-to-Business
• Car Clinics
• Consumer Products/Services
• Education
• Energy/Utility
• Executive/C-Level
• Fifty+/Seniors/Elderly
• Financial
• Food and Beverage
• Hard to Reach Populations
• Healthcare (consumer health conditions)
• Industrial
• Legal/Insurance
• Medical Professionals
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Minority/Low Incidence Segments - Other
• Multi-Lingual Interviewing
• Music Tests
• New Products
• Other - Public Opinion/Political
• Package Goods
• Patients
• Pharmaceutical
• Restaurant/Food Services
• Sports Enthusiasts
• Technology/High Tech/IT
• Travel/Tourism
Related Services & Providers
• CAPI/CATI Software
• Predictive Dialing/Autodialers
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Business-to-Business
• Image Studies
• Media Tests
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Segmentation
• Syndicated Research


Headquartered in San Diego with call center facilities in Grand Rapids, Michigan, Corpus Christi, Texas and San Jose Costa Rica approximately 380 interviews stations. National coverage, Data Collection - CATI telephone surveys, recruiting, Web, and IVR. Spanish/English bilingual interviewing. Other services include data processing, coding, data entry, tabulations. Business-to-business, C-level executives, consumer research, Hispanic / Latino research, public opinion interviewing.

Industries - Automotive, Consumer Package Goods, Healthcare, Insurance, Financial, Food & Beverage, Media/Advertising, Political Customer / Employee Satisfaction, Brand / Image Awareness, Segmentation

Central Telephone Facility
# Stations: 380
International Coverage: Yes
CATI Stations: 380 with Quancept, Ci3 software
Multi-Lingual Interviewing: English, Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: Yes  
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Research Software
Computer-Assisted Personal Interviewing (CAPI): Quancept, Ci3  
Computer-Assisted Telephone Interviewing (CATI): Quancept, Ci3  
Tabulation: Quantum  
Web Survey (CAWI): MR Interview (SPSS)