Directions In Research, Inc.

Directions In Research, Inc.

Headquarters
3111 Camino Del Rio North
Suite 410
San Diego, CA 92108

: 800-676-5883
EM: Send Email

Contacts

David Phife
President
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Paul Izzo
Executive VP
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On the Web


www.DIResearch.com

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Business Type
  • Data Collection - Quantitative
  • Data Processing
  • Online Research Services
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Recruiting
Quantitative
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Advertising
• Affluent/Wealthy
• Agriculture
• Alcohol Beverages
• Arts/Entertainment/Recreation
• Automotive/Transportation
• Banking/Finance
• Business-to-Business
• Car Clinics
• Consumer Products/Services
• Education
• Energy/Utility
• Executive/C-Level
• Fifty+/Seniors/Elderly
• Financial
• Food and Beverage
• Hard to Reach Populations
• Healthcare (consumer health conditions)
• Industrial
• Legal/Insurance
• Medical Professionals
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Minority/Low Incidence Segments - Other
• Multi-Lingual Interviewing
• Music Tests
• New Products
• Other - Public Opinion/Political
• Package Goods
• Patients
• Pharmaceutical
• Restaurant/Food Services
• Sports Enthusiasts
• Technology/High Tech/IT
• Travel/Tourism
Related Services & Providers
• CAPI/CATI Software
• Predictive Dialing/Autodialers
Research Methods
• Attitude/Usage
• Benchmarking
• Brand Research
• Business-to-Business
• Image Studies
• Media Tests
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Segmentation
• Syndicated Research

 

Description
Headquartered in San Diego with call center facilities in Grand Rapids, Michigan, Corpus Christi, Texas and San Jose Costa Rica approximately 380 interviews stations. National coverage, Data Collection - CATI telephone surveys, recruiting, Web, and IVR. Spanish/English bilingual interviewing. Other services include data processing, coding, data entry, tabulations. Business-to-business, C-level executives, consumer research, Hispanic / Latino research, public opinion interviewing.

Industries - Automotive, Consumer Package Goods, Healthcare, Insurance, Financial, Food & Beverage, Media/Advertising, Political Customer / Employee Satisfaction, Brand / Image Awareness, Segmentation

Central Telephone Facility
# Stations: 380
International Coverage: Yes
CATI Stations: 380 with Quancept, Ci3 software
Multi-Lingual Interviewing: English, Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: Yes  
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Research Software
Computer-Assisted Personal Interviewing (CAPI): Quancept, Ci3  
Computer-Assisted Telephone Interviewing (CATI): Quancept, Ci3  
Tabulation: Quantum  
Web Survey (CAWI): MR Interview (SPSS)