5800 Tennyson Parkway
Suite 600
Plano, TX 75024

: 214-365-5000
FX: 972-312-9037
EM: Send Email


Tom Johnson
EVP‚ Sales & Customer Experience‚ Americas

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
  • Sampling
  • Technology Provider
Data Collection Methodologies
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Internet/Web Based Surveys


Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

A Detailed Map of Who Is Wearing Masks in the U.S. by New York Times
The front page of The New York Times featured data from Dynata in an article on where masks are worn most across the United States. Using more than 250,000 survey responses, the interactive map shows variations in mask-wearing patterns by state and zip code, displaying stark regional differences despite state guidelines and public health recommendations to do so.
Press Release:
Dynata Introduces Interactive Global COVID-19 Symptom Map to Help Predict Potential “Hot Spots” of Coronavirus Outbreak by Dynata
Publicly-available global database leverages the reach of 62 million panelists to identify progression of common symptoms associated with COVID-19 diagnoses.
Dynata Acquires Sharpr to Extend Insights Platform by Dynata
Acquisition expands data and insights platform capabilities, enabling access, sharing and publishing of research across the organization.
Dynata and Google join forces to deliver comprehensive measurement of Youtube advertising effectiveness across mobile and connected tv devices by Dynata
First-of-its-kind integration for Brand Lift measurement with Google’s Ads Data Hub enables organizations to measure and maximize their advertising investment on a global scale.
Dynata Launches New Platform to Transform the Future of Insights and Marketing by Dynata
Dynata Insights Platform will integrate market research with advertising solutions for the first time.
Dynata Awarded Patent for Connected Data Capabilities by Dynata
Patent covers industry first-of-its-kind ability to connect first, second- and third-party data, delivering a singular view of disparate data sets for integrated data driven insights.
Dynata and CMNTY Join Forces To Deliver Community-Based Consumer Insights by Dynata
Partnership seamlessly integrates the largest first-party data set and online communities to help brands recruit consumers and create faster and deeper engagement, at scale.
Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers by Dynata
Acquisition expands qualitative research capabilities, enabling a deeper understanding of customer journeys, brand affinities and experiences through contextualized real-time insights.
Global Consumer Trends COVID-19 Edition: The Reopening by Dynata
As cities, states and countries begin to cautiously reopen, we’re examining key sectors and industries looking to bounce back, and what safety measures they will need to consider adopting to do so. After having been closed or operating at half- or quarter-measures, how long will it take the customers and consumers of these sectors to return and help them reopen at full capacity? Brands and agencies can leverage these insights to help better understand what it will take for people to feel more comfortable – and safe – when they choose to travel, dine out, exercise, buy a car or drive, either on their own or ridesharing.
Reimagining the Research & Insights Blueprint with Hall & Partners by Dynata
Dynata’s connected data capabilities and innovative technology will power Hall & Partners’ award-winning news and data storytelling platform, accelerating insights and consultancy to market.
Central Telephone Facility
# Stations: 2100
CATI Stations: 2100 with WIRE (Proprietary) software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes