Erdos & Morgan Inc.

 

Headquarters
485 Underhill Blvd.
Suite 200
Syosset, NY 11791

: 516-935-6959
FX: 516-935-4040
EM: Send Email

Contacts

David March
CRO
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Paul Di Lillo
EVP‚ Client Services
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Amy Gorelkin
CEO
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On the Web

www.ErdosMorgan.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Specialties
Data Collection Methodologies
Quantitative
Quantitative Data Collection Services
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Advertising
• Banking/Finance
• Business-to-Business
• Executive/C-Level
• Financial
• Technology/High Tech/IT
Related Services & Providers
• Minority or Female Owned Business
Research Methods
• Broadcasting/Publishing
• Business-to-Business
• Media Tests
• Syndicated Research

 

Description
Founded 1947. Full-service marketing and media research company experienced in national and multinational, proprietary and published research for corporate, association, advertising agency and media clients. Our wide-ranging published syndicated studies targeting a worldwide pool of leaders and influencers in business, opinion, and investment communities include Purchase Influence in American Business, Financial Advisor and Opinion Leaders among others. Custom studies include market, product and services positioning, brand equity research, concept testing, customer satisfaction, corporate image/perception, subscriber surveys, readership/editorial, circulation data, and ad tracking. Erdos & Morgan’s sister company, Beta Research Corp., is certified as a women’s business.

Central Telephone Facility
# Stations: 10
International Coverage: Yes
CATI Stations: 10 with Survox (Survent) Software software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 25,000 names
Opt-In for:  
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
Political / Financial
Description: Political - Washington DC "insiders" - public and private sector Financial - HNWI and FAs
Focus Group Services
Facility Location: office building  
Miles from Airport: 25  
# Rooms: 1 focus group room
Usability lab: 5 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 24 ' x 12 ' - 15 seats
   
Description: A new state-of-the-art facility that features three-tiered stadium seating, an adjacent client lounge, dual-camera filming capability, the largest two-way mirror available and free parking.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 15 computer/tablet/devices with Decipher (FocusVision) software
Internet Access: Yes
Description: A new state-of-the-art facility that features three-tiered stadium seating, an adjacent client lounge, dual-camera filming capability, the largest two-way mirror available and free parking.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Survox (Survent)  
Computer-Assisted Telephone Interviewing (CATI): Survox (Survent)  
Communities: KinesisPanel (FocusVision)  
Mobile: Decipher (FocusVision)  
Panel: KinesisPanel (FocusVision)  
Project Management: MS Office 365  
Social Media: Sysomos  
Statistical Analysis: SPSS  
Tabulation: Survox, WinCross and Decipher  
Web Survey (CAWI): Decipher (FocusVision)