Erdos & Morgan Inc.
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Headquarters P : 516-935-6959 |
ContactsDavid March Paul Di Lillo Amy Gorelkin Send Email to All |
On the Webwww.ErdosMorgan.com |
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| Send RFP Now | |||
| View all company locations | |||
Business Type
- Data Collection - Qualitative
- Data Collection - Quantitative
- Data Processing
- Field Management
- Focus Group / Qualitative Facility
- Full Service
- Online Research Services
- Online Surveys
- Qualitative Consultant/Moderator
- Research Supplier / Provider
Specialties
Data Collection Methodologies
Quantitative
Quantitative
Quantitative Data Collection Services
• Internet/Web Based Surveys
Interviewing Specialties by Audience• Advertising
• Banking/Finance
• Business-to-Business
• Executive/C-Level
• Financial
• Technology/High Tech/IT
Related Services & Providers• Minority or Female Owned Business
Research Methods• Broadcasting/Publishing
• Business-to-Business
• Media Tests
• Syndicated Research
| Description | |
|---|---|
| Founded 1947. Full-service marketing and media research company experienced in national and multinational, proprietary and published research for corporate, association, advertising agency and media clients. Our wide-ranging published syndicated studies targeting a worldwide pool of leaders and influencers in business, opinion, and investment communities include Purchase Influence in American Business, Financial Advisor and Opinion Leaders among others. Custom studies include market, product and services positioning, brand equity research, concept testing, customer satisfaction, corporate image/perception, subscriber surveys, readership/editorial, circulation data, and ad tracking. Erdos & Morgan’s sister company, Beta Research Corp., is certified as a women’s business. | |
| Central Telephone Facility | |
| # Stations: | 10 |
| International Coverage: |  |
| CATI Stations: | 10 with Survox (Survent) Software software |
| Multi-Lingual Interviewing: | Spanish |
| In-House Tabulations: | |
| In-House Programming: | |
| Recruiting Services | |
| Recruit for: | focus groups one-on-ones central location studies |
| Recruiting in-house: | 10 recruiters on staff |
| Database available: | 25,000 names |
| Opt-In for: | |
| Recruit for: | own facility nationally client off-site location |
| Study Types Recruit for: | consumer business Political / Financial |
| Description: | Political - Washington DC "insiders" - public and private sector Financial - HNWI and FAs |
| Focus Group Services | |
| Facility Location: | office building |
| Miles from Airport: | 25 |
| # Rooms: | 1 focus group room |
| Usability lab: | 5 PCs with internet access |
| Focus Group Moderators: | |
| One-on-one, In-depth interviewers: | |
| Focus Group Room(s): | |
| Room 1: | 24 ' x 12 ' - 15 seats |
| Description: | A new state-of-the-art facility that features three-tiered stadium seating, an adjacent client lounge, dual-camera filming capability, the largest two-way mirror available and free parking. |
| Central Location Testing Facility | |
| Viewing Capabilities: | |
| Computer/tablet/devices: | 15 computer/tablet/devices with Decipher (FocusVision) software |
| Internet Access: | |
| Description: | A new state-of-the-art facility that features three-tiered stadium seating, an adjacent client lounge, dual-camera filming capability, the largest two-way mirror available and free parking. |
| Off-Site/Remote Interviewing | |
| In-Store Demos: | |
| Taste Tests: | |
| In-Store Audits: | |
| Remote/Field Interviewing: | For On-Site Assignments & Mystery Shopping |
| Research Software | |
| Computer-Assisted Personal Interviewing (CAPI): | Survox (Survent) |
| Computer-Assisted Telephone Interviewing (CATI): | Survox (Survent) |
| Communities: | KinesisPanel (FocusVision) |
| Mobile: | Decipher (FocusVision) |
| Panel: | KinesisPanel (FocusVision) |
| Project Management: | MS Office 365 |
| Social Media: | Sysomos |
| Statistical Analysis: | SPSS |
| Tabulation: | Survox, WinCross and Decipher |
| Web Survey (CAWI): | Decipher (FocusVision) |
