Erdos & Morgan Inc.


144 Woodbury Road
Suite 36
Woodbury , NY 11797

: 516-935-6959
FX: 516-935-4040
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David March
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Paul Di Lillo
EVP‚ Client Services
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Amy Gorelkin
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Quantitative Data Collection Services
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Advertising
• Affluent/Wealthy
• Banking/Finance
• Business-to-Business
• Executive/C-Level
• Financial
Related Services & Providers
• Minority or Female Owned Business
• Syndicated/Published Research
Research Methods
• Broadcasting/Publishing
• Business-to-Business
• Syndicated Research


Founded 1947, Erdos & Morgan is a full-service marketing and media research company specializing in financial, political and B2B media markets. Our clients include media companies, advertising agencies, financial institutions, tech corporations and associations. Our niche syndicated studies target leaders and influencers from the business, political and investment communities. Studies include the Opinion Leaders Study and the Financial Advisor Media Outlook and Usage Study (FAMOUS). Custom studies include ad tracking and effectiveness, brand equity research, concept testing, corporate image/perception, readership/viewership and subscriber surveys. As a division of Beta Research Corporation, Erdos & Morgan is certified as a woman owned business.

Central Telephone Facility
# Stations: 10
International Coverage: Yes
CATI Stations: 10 with Survox (Survent) Software software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
Recruiting in-house: 10 recruiters on staff 
Database available: 5,000 names
Opt-In for: consumer  
Recruit for: own facility  
Study Types Recruit for: consumer
Political / Financial
Description: Political - Washington DC "insiders" - public and private sector Financial - HNWI and FAs
Focus Group Services
Facility Location: office building  
Miles from Airport: 25  
Usability lab: 5 PCs with internet access  
Test kitchen: Yes
Full service bathroom with shower: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 5 computer/tablet/devices with Decipher (FocusVision) software
Internet Access: Yes
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Research Software
Computer-Assisted Personal Interviewing (CAPI): Survox (Survent)  
Computer-Assisted Telephone Interviewing (CATI): Survox (Survent)  
Communities: KinesisPanel (FocusVision)  
Mobile: Decipher (FocusVision)  
Panel: KinesisPanel (FocusVision)  
Project Management: MS Office 365  
Social Media: Sysomos  
Statistical Analysis: SPSS  
Tabulation: Survox, WinCross and Decipher  
Web Survey (CAWI): Decipher (FocusVision)