Erdos & Morgan Inc.
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Headquarters P : 516-935-6959 |
ContactsDavid March Paul Di Lillo Amy Gorelkin Send Email to All |
On the Webwww.ErdosMorgan.com |
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| Send RFP Now | |||
| View all company locations | |||
Business Type
- Data Collection - Qualitative
- Data Collection - Quantitative
- Data Processing
- Focus Group / Qualitative Facility
- Full Service
- Online Research Services
- Online Surveys
- Qualitative Consultant/Moderator
- Research Supplier / Provider
Specialties
Data Collection Methodologies
Quantitative
Quantitative
Quantitative Data Collection Services
• Internet/Web Based Surveys
Interviewing Specialties by Audience• Advertising
• Affluent/Wealthy
• Banking/Finance
• Business-to-Business
• Executive/C-Level
• Financial
Related Services & Providers• Minority or Female Owned Business
• Syndicated/Published Research
Research Methods• Broadcasting/Publishing
• Business-to-Business
• Syndicated Research
| Description | |
|---|---|
| Founded 1947, Erdos & Morgan is a full-service marketing and media research company specializing in financial, political and B2B media markets. Our clients include media companies, advertising agencies, financial institutions, tech corporations and associations. Our niche syndicated studies target leaders and influencers from the business, political and investment communities. Studies include the Opinion Leaders Study and the Financial Advisor Media Outlook and Usage Study (FAMOUS). Custom studies include ad tracking and effectiveness, brand equity research, concept testing, corporate image/perception, readership/viewership and subscriber surveys. As a division of Beta Research Corporation, Erdos & Morgan is certified as a woman owned business. | |
| Central Telephone Facility | |
| # Stations: | 10 |
| International Coverage: |  |
| CATI Stations: | 10 with Survox (Survent) Software software |
| Multi-Lingual Interviewing: | Spanish |
| In-House Tabulations: | |
| In-House Programming: | |
| Recruiting Services | |
| Recruit for: | focus groups one-on-ones |
| Recruiting in-house: | 10 recruiters on staff |
| Database available: | 5,000 names |
| Opt-In for: | consumer |
| Recruit for: | own facility |
| Study Types Recruit for: | consumer business Political / Financial |
| Description: | Political - Washington DC "insiders" - public and private sector Financial - HNWI and FAs |
| Focus Group Services | |
| Facility Location: | office building |
| Miles from Airport: | 25 |
| Usability lab: | 5 PCs with internet access |
| Test kitchen: | |
| Full service bathroom with shower: | |
| Focus Group Moderators: | |
| One-on-one, In-depth interviewers: | |
| Central Location Testing Facility | |
| Test Kitchen: | |
| Viewing Capabilities: | |
| Computer/tablet/devices: | 5 computer/tablet/devices with Decipher (FocusVision) software |
| Internet Access: | |
| Off-Site/Remote Interviewing | |
| Remote/Field Interviewing: | For On-Site Assignments |
| Research Software | |
| Computer-Assisted Personal Interviewing (CAPI): | Survox (Survent) |
| Computer-Assisted Telephone Interviewing (CATI): | Survox (Survent) |
| Communities: | KinesisPanel (FocusVision) |
| Mobile: | Decipher (FocusVision) |
| Panel: | KinesisPanel (FocusVision) |
| Project Management: | MS Office 365 |
| Social Media: | Sysomos |
| Statistical Analysis: | SPSS |
| Tabulation: | Survox, WinCross and Decipher |
| Web Survey (CAWI): | Decipher (FocusVision) |
