FDR Innovation Center


6555 South Kenton St.
Suite 302
Centennial, CO 80111 USA

: 720-255-2679
P2: 571-215-6526
EM: Send Email


Richard Keys

Scott Randolph

Sally Spark
VP of Consumer Insights

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Sampling
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Interviewing Specialties by Audience
• Food and Beverage


Qualitative Research, Quantitative Research, and More

The FDR team invites you to visit Innovation Center in Centennial, Colorado, which is just a few minutes south of Denver. The amenities and services of the FDR Innovation Center are unparalleled and uniquely designed to get you to bigger ideas with better feedback, faster than ever before.

Our team conducts qualitative and quantitative projects for restaurant innovators, food service suppliers, product developers, and brand marketers from all industries. We manage and integrate an array of services including

-consumer research -insights and focus groups -ideation and immersion -concepting and product development -sensory testing and comparison testing

For our culinary clients, our facility is equipped with a first-class test kitchen and bar where we manage on-the-spot changes to your products based on real-time customer feedback. Our kitchen is outfitted with a large loading dock entrance and has a modular set-up so we can efficiently change out equipment right then and there to match your restaurant’s kitchen.

At FDR Innovation Center we do more than food. We are skilled and experienced in the administration of Central Location Tests (CLTs) and focus groups. The focus groups testing area at the FDR Innovation Center is designed with a viewing room, which allows our clients to see first-hand the reactions of focus group members. We digitally record the focus groups and allow clients positioned at community tables in the test kitchen, or seated in our conference room, to watch and hear the scene on 60” HDTVs. We also are equipped to digitally stream focus group sessions to any desktop, tablet, or smartphone. And our sensory and CLT testing facility is equipped with booths that are electronically linked to collect and tabulate feedback on the spot.

Additionally, the FDR Innovation Center has a photography studio. Whether you are shooting finished product photography for promotional use, or simply needing a visual reference of your development work, the proximity of the photo studio to our kitchen and other amenities will make it a breeze for photographers and food stylists.

FDR is unique in offering our 3C Development Process™. This revolutionary approach integrates Consumers, Chefs, and Clients into an immersive, real-time product development approach that will speed you from idea conceptualization to commercialization without the handoffs and bureaucracy that often cause good ideas to be lost. Our process incorporates immersion tours, consumer insight, product development, sensory and consumer focus group testing all in one 48-hour session.

Central Telephone Facility
# Stations: 0
Multi-Lingual Interviewing: English, Chinese (Mandarin), Spanish 
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: Yes  
Database available: Yes
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Focus Group Services
Facility Location: office building  
Miles from Airport: 30  
# Rooms: 2 focus group rooms
Usability lab: 20 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 13 ' x 19 ' - 12 seats
Room 2: 14 ' x 16 ' - 10 seats
Description: Watch focus group discussions in real-time or, because we digitally record all sessions, watch from 60” HDTVs in our conference rooms or from any desktop, tablet, or smartphone.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices
Internet Access: Yes
Description: Denver's most beautiful testing facility equipped with professional and consumer kitchen, state of the art recoding systems and 20 sensory stations equipped with iPads
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Description: FDR Innovation Center's highly trained and experienced staff of "Interceptors" are readily available for on-site interviewing projects.