Field Agent

 

Headquarters
PO Box 9568
Fayetteville, AR 72703 United States

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Contacts

Rick West
CEO and Co-Founder

Marc Yount
President and COO

Clay Hall
Senior Director of Business Development

On the Web


www.fieldagent.net

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Sampling
  • Technology Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Smartphone/Tablet Interviewing
Quantitative
Off-Site/Remote Interviewing
• Field Auditing
• Store Auditing/Demos/Distribution Checks
Quantitative Data Collection Services
• Design & Analysis
• Questionnaire Design

 

Description
Field Agent is changing the way the world collects business information and insights!

Mobile market research is a revolutionary means of collecting business information and consumer insights. Quicker and more affordable than conventional methods, companies are looking to mobile research to gain greater control of their operations, marketing, and business partnerships as well as to gain deeper insight into their customers. This revolution is powered by mobile technology and crowdsourcing.

Articles
Article:
Mystery Shopping Made Simple with Mobile Technology by Field Agent
As a small business owner or entrepreneur, how well do you know your customers? What are their expectations before they walk into your store? Are they excited, apprehensive, or indifferent? What are their first impressions as they enter - good or bad? How do they like their interaction with your employees? Are they satisfied with the product?
Crowdsourcing: 5 Things To Know by Field Agent
Mobile market research is a revolutionary means of collecting business information and consumer insights. Quicker and more affordable than conventional methods, companies are looking to mobile research to gain greater control of their operations, marketing, and business partnerships as well as to gain deeper insight into their customers. This revolution is powered by mobile technology and crowdsourcing. Below are 5 basic question-and-answers about mobile technology and crowdsourcing, to better equip you for this new era of market research.
Report:
Groceries 2.0 SPECIAL REPORT: The Rise of Online Grocery Shopping by Chris Medenwald, PhD
Grocery shopping is rapidly entering the e-commerce age. In this article you'll find a preview of our latest report, "Groceries 2.0: The Rise of Online Grocery Shopping," and you'll have an opportunity to download your own free copy.
How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER] by Chris Medenwald, PhD
A revolution in TV is underway. As the list of alternative content platforms grows, from the longtime crowd-pleaser Netflix to the recently unveiled Sling TV, greater numbers of households will opt to watch their favorite shows without the aid of a coaxial cable or satellite dish. Instead, they’ll decide to “cut-the-cord,” joining millions of their fellow Americans who have already severed the connection.
Lawn & Garden Survey: Insight into 500 Homeowners’ Purchases and Preferences [FREE REPORT] by Chris Medenwald, PhD
Ah, spring. The birds are chirping, the bees are buzzing, and the flowers are ablaze in their colorful radiance. Of course, there’s at least one other common springtime spectacle: Homeowners lining up at stores to purchase lawn fertilizer, insect killer, mulch, and other do-it-yourself lawn and garden products. Through its mobile app, and the combined power of mobile technology and crowdsourcing, Field Agent recently visited over 500 locations across the country to learn about the lawn/garden attitudes, behaviors, and purchases of homeowners. In so doing, we were able to draw interesting comparisons between homeowners in different parts of the country. Download our free report, pour a glass of lemonade, and enjoy these informative and interesting results.
Blog:
Walmart Grocery Pickup Through the Eyes of Shoppers [VIDEO] by Chris Medenwald, PhD
On Tuesday Walmart announced the expansion of its grocery pickup business with five new pickup sites throughout Northwest Arkansas. Field Agent recently conducted a mobile shop-along of Walmart Pickup with just under 40 shoppers. This article showcases video reviews of the company's grocery pickup service as submitted by two shop-along participants.
Rapid Response: Who are JET.com Users and What Do They Make of WMT? by Chris Medenwald, PhD
News alerts were in a frenzy yesterday: Walmart, The Wall Street Journal reported, is currently in talks to purchase online upstart Jet.com, a move that could bolster Walmart’s ecommerce business and further take the fight to Amazon.com. After learning about this major development yesterday, Field Agent jumped into action. We screened our nationwide panel of almost 800,000 app-users to locate Jet.com customers. Given the news, we were eager to understand customers’ attitudes and behaviors toward Jet.com, and to understand some of the strategic implications of a Walmart acquisition.
The #1 Reason Shoppers Don't Use Self-Checkout? 500 Women Surveyed by Chris Medenwald, PhD
Self-checkout has truly become a staple of the grocery retail scene. But what kind of experience does it offer grocery shoppers? Field Agent surveyed 500 women to answer this very question, and here we offer the results in 3 informative graphs. They're worth checking out.
Mobile Survey Unwraps 10 Gifts Men REALLY Want this Christmas [Infographic] by Chris Medenwald, PhD
What gifts do men have their sights set on this holiday season? This mobile survey from Field Agent offers a peek at men’s wish lists.
A Cosmetics Primer: 500 Women Talk Makeup Shopping, Usage [Survey] by Chris Medenwald, PhD
French fashion designer Yves Saint-Laurent once said, “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” Year-by-year, women around the world testify to Saint-Laurent’s words…with their spending. Case-in-point: In 2013 InStyle magazine reported that the average woman will spend $15,000 on beauty products over the course of her lifetime, including: Mascara - $3,770 Eye shadow - $2,750 Lipstick - $1,780 Clearly, beauty products in general, and cosmetics in particular, account for a sizable chunk of consumer spending. Beauty, it appears, costs (and makes) money.
Lidl, Walmart, & Aldi: U.K. Survey Previews Upcoming U.S. Competition by Chris Medenwald
For years Lidl, Walmart, and Aldi have competed with one another for shoppers and their spending. No, not here in the United States, but in the United Kingdom. American shoppers will soon have a choice between Lidl, Walmart, and Aldi, as the first of these prepares to open 20 stores on the East Coast this summer.
Off-Site/Remote Interviewing
In-Store Audits: Yes  
Remote/Field Interviewing: For & Mystery Shopping