Focus Room - West

Focus Room - West

5455 Garden Grove Blvd
Suite 400
Westminster, CA 92683

: 212.935.6820
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Tiffany Hays
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Leslie Dyer
Operations Director
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Supplier / Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• In-person Moderation/Analysis
• Online Focus Group Hosting/Moderation
• Recruiting


The Focus Room has been specializing in US qualitative recruiting for 20+ years. Our bi-lingual recruiting team and Senior level Project Managers are experts at making sure you have tech-savvy and enthusiastic respondents nationwide, verified to participate in all industry platforms and in-person locations. Visit Focus Room to learn more, See what others are saying and say Hello to learn how we can support you. Focus Room West is in the heart of Orange County near Huntington Beach and the Los Angeles county border. This newly built stylish studio is equipped with three modern suites with floor to ceiling mirrored viewing, state-of-the-art AV with HD video, advanced technology systems and an expert management team. A retractable wall opens into a double viewed focus group / CLT room, making it the perfect size for larger studies. The Focus Room collaborates with our clients to seamlessly execute qualitative research across all sectors. As industry pioneers, the Focus Room West is a partner you can trust and rely on, providing expert knowledge to satisfy your research objectives and exceed expectations.

COVID-19’s impact on African American, Asian and Hispanic consumers by FUEL Moderator, Co-author, Patricia Lopez
The authors examine the contextual and cultural factors behind the pandemic’s effects on three consumer groups to help develop more successful research and marketing in the virus’s aftermath.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 50000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Focus Group Services
Facility Location: office building  
Miles from Airport: 15  
# Rooms: 4 focus group rooms
Usability lab: 20 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 15.5 ' x 20.5 ' - 10 seats
Room 2: 22 ' x 20.5 ' - 12 seats
Room 3: 37.5 ' x 20.5 ' - 40 seats
Room 4: 38 ' x 19.75 ' - 28 seats
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices
Internet Access: Yes