Focus World International, Inc.

Focus World International, Inc.

146 Hwy.34, Ste. 100
Holmdel, NJ 07733

: 732-946-0100
FX: 732-444-1260
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Paulette Eichenholtz

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Gary Eichenholtz
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
  • Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Mall Location
• Recruiting
• Test Kitchen Facility
• Video Streaming Services
• Telephone Data Collection
Mall Intercept
• Enclosed Interviewing Rooms
• Test Kitchen
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Other - Online Panels
Interviewing Specialties by Audience
• Business-to-Business
• Children/Tweens/Teens
• Fifty+/Seniors/Elderly
• International Research and Services
• Medical Professionals
• Minority/Low Incidence Segments - Asian
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Multi-Lingual Interviewing
• Music Tests
Related Services & Providers
• Minority or Female Owned Business
Research Methods
• Business-to-Business
• Fragrance Tests/Sensory Tests
• Mock Jury/General Opinion
• Other - Fabric/Home Care
• Panels
• Taste Tests/Sensory Tests


'Real Research With Real People.' Second Generation Family owned and operated celebrating 37th anniversary. Pre Qualified Extensive Domestic and International Validated network. All Important "basement research" roots using the latest innovative and progressive technologies empowering us to successfully complete projects, anywhere anytime; Europe, Asia, Africa, Middle East, Australia, North/South America, perhaps Antarctica next!. Complete qualitative/quantitative services provided. FWI's data collection is based on Quality, Integrity and Guaranteed Validity! NO 'Cheater and Repeater' respondents allowed... Sensory Specialists using 16 Newly built (8 Fabric Care Washer/Dryer) Custom Isolated chambers with independent, self evacuating exhaust systems, guaranteeing no contamination, remote/onsite video capture, equidistant to Test Kitchen.. Perfect for Fabric, Oral, Facial Care, Fragrance/Food/Cosmetic evaluations. The Applications are limitless!

Central Telephone Facility
# Stations: 66
International Coverage: Yes
CATI Stations: 48 with CfMC software
Multi-Lingual Interviewing: Spanish, Mandarin, Cantonese, French, Korean, Vietnamese  
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 28 recruiters on staff 
Database available: 3,954.000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: No repeat professional respondents, Guaranteed. Low incidence/difficult studies are our specialty!
Focus Group Services
Facility Location: office building,malls  
Miles from Airport: 20  
# Rooms: 1 focus group room
Internet Access: Yes  
Usability lab: 16 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 18 ' x 24 ' - 15 seats
Description: Quality Control recruiting throughout. No other Focus facilities located in proximity to us so no professional respondent saturation.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 24 computer/tablet/devices with CfMC, Survent, Custom software
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Door-to-Door Interviewing: Yes
Research Software
Computer-Assisted Personal Interviewing (CAPI): CfMC  
Computer-Assisted Telephone Interviewing (CATI): CfMC  
Mobile: Custom  
Panel: Custom  
Social Media: Custom  
Statistical Analysis: Custom  
Tabulation: Custom  
Web Survey (CAWI): Custom  
Mall Location
Mall Name: Brunswick Square Mall
City, State, Country: East Brunswick, NJ
Phone: 732-946-1000 
Contact Name, Title: Gary Eichenholz, CEO/CFO 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 25 miles
Number of Units in Mall: 160
Test Kitchen: Yes
Enclosed Interviewing Rooms: 3
Computers for interviewing: 10 available  
Internet Access: Yes
Mall Name: Monmouth Mall
City, State, Country: Eatontown, NJ
Phone: 732-946-1000 
Contact Name, Title: Paulette Eichenholtz, Owner 
Enclosed Mall: Yes
Front Entrance Inside Mall: Yes
Distance from Airport: 20 miles
Number of Units in Mall: 160
Test Kitchen: Yes
Client Viewing Capabilities: Yes
Enclosed Interviewing Rooms: 6
Focus Group Room: Yes
Computers for interviewing: 10 available  
Internet Access: Yes