Fuel Global


693 5th Ave
10th floor
New York, NY 10022

: 207.204.0381
P2: 305.360.3127
EM: Send Email


Bart Hofford
Head‚ Global Field Services Division

Don Seok
Head‚ Global Field Services Division

Tiffany Hays

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Online Focus Group Hosting/Moderation
• Recruiting
Interviewing Specialties by Audience
• Alcohol Beverages
• Business-to-Business
• Consumer Products/Services
• Healthcare (consumer health conditions)
• International Research and Services
Related Services & Providers
• Field Management
• Minority or Female Owned Business
Research Methods
• Business-to-Business
• Ethnographic Research
• International Research and Services
• Mobile
• Moderation
• Online Interviews/Discussions/Diaries
• Research Consultation


Global Research for Ambitious Brands.

FUELglobal is a field management firm, offering qualitative and quantitative research solutions worldwide. With a global reach of heavily-vetted partners and 24/7 support, our consultative and powerful team mobilizes our network of moderators, recruiters, data experts, facilities, translators, technology platforms, and anything else you may need to complete your market research project.

With an extensive background in all methodologies, including the latest online qualitative technologies, an unsurpassed knowledge of global markets and cultures, and experience across many sectors, we customize our approaches and organize our teams to ensure maximum actionability. FUEL provides dependable research solutions that empower you to make decisions with clarity and confidence.

Focus Room East and Focus Room West, our New York City and Orange County, CA boutique studios, have been leading qualitative facilities for more than 30 years. Designed to optimize your research, our studios feature state-of-the-art technology, three modern suites, flexible layouts, stylish furnishings, and an expert management team.

Press Release:
A senior staff and the right blend of clients helps drive FUEL’s high-octane growth by CASRO
Tiffany Hays is a life-long market researcher, starting her career in the quantitative world while in college at the University of North Carolina at Chapel Hill. After moving to Nashville, she took over the reins of 20/20 Research’s facility operations, where she started to identify a need in the industry for a hands-on global logistics firm. In 2006, Tiffany set out to launch her first global logistics firm, and in 2008 merged with Greenberg Studios to form watchLAB. While at watchLAB, Tiffany headed research for the largest ad campaign launch in history, working with Crispin Porter + Bogusky and Microsoft on the 8-country Windows 7 "My Idea” campaign. Tiffany departed watchLAB in early 2014 to found FUEL – a full-service global research agency. She has played an active role in many leading industry organizations, including serving on several Marketing Research Association boards. While a passion for research and innovation is what keeps her in the industry, it’s the excitement of growing a startup from ground zero to a multi-million dollar operation that truly excites her. With 27 employees, FUEL ranked #1552 on the Inc. 5000 list this year. She credits the consistent growth to senior-level staff and targeting the right kinds of clients.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: Yes  
Database available: Yes
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Focus Group Services
Facility Location: office building  
Miles from Airport: 10  
# Rooms: 3 focus group rooms
Usability lab: 10 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 13 ' x 18 ' - 10 seats
Room 2: 16 ' x 16 ' - 12 seats
Room 3: 15 ' x 20 ' - 8 seats
Description: Located in Manhattan, NY and Los Angeles, CA our boutique facilities offer three focus group suites, an expert management team and the ultimate technology-optimized environment.
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: 20 computer/tablet/devices
Internet Access: Yes