693 5th Ave
10th floor
New York, New York 10022 United States

: 615.403.0557
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Tiffany Hays
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Leslie Dyer
Operations Director
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Supplier / Provider
  • Technology Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Online Focus Group Hosting/Moderation
• Recruiting
Quantitative Data Collection Services
• Internet/Web Based Surveys
Interviewing Specialties by Audience
• Affluent/Wealthy
• Alcohol Beverages
• Business-to-Business
• Consumer Products/Services
• Healthcare (consumer health conditions)
• International Research and Services
• Minority/Low Incidence Segments - Hispanic
Related Services & Providers
• Field Management
• Minority or Female Owned Business
Research Methods
• Business-to-Business
• Ethnographic Research
• International Research and Services
• Moderation
• Online Interviews/Discussions/Diaries
• Research Consultation


Global Research for Ambitious Brands.

FUEL is a global recruiting + field management firm, providing online and in-person qualitative solutions. Our powerFUEL Senior Field Directors have extensive experience in all methodologies across many sectors - offering unsurpassed knowledge of global markets, cultures, and online technologies with 24/7 support. With over 15 years completing in-person and online research in almost every country, you can trust us to know what is possible and support you while delivering trusted results. FUEL your research with clarity and confidence.

The Focus Room has been specializing in US nationwide online and in-person qualitative recruiting for 30+ years. Our recruiting team and Senior level Project Managers are experts at making sure you have tech-savvy and enthusiastic respondents nationwide, verified to participate in all industry platforms and in-person locations. Our wide range of experience and our expert internal recruitment team provides valuable insight into the US market and gives us the edge needed to fulfill your research objectives. Our Orange County, CA boutique studio is designed to optimize your in-person research featuring state-of-the-art technology, three modern suites, flexible layouts with a retractable wall providing ample space for your large CLT studies, and an expert management team. We invite you to collaborate with us to see how we can help you bring your brand into focus.

COVID-19’s impact on African American, Asian and Hispanic consumers by FUEL Moderator, Co-author, Patricia Lopez
The authors examine the contextual and cultural factors behind the pandemic’s effects on three consumer groups to help develop more successful research and marketing in the virus’s aftermath.
Press Release:
A senior staff and the right blend of clients helps drive FUEL’s high-octane growth by CASRO
Tiffany Hays is a life-long market researcher, starting her career in the quantitative world while in college at the University of North Carolina at Chapel Hill. After moving to Nashville, she took over the reins of 20/20 Research’s facility operations, where she started to identify a need in the industry for a hands-on global logistics firm. In 2006, Tiffany set out to launch her first global logistics firm, and in 2008 merged with Greenberg Studios to form watchLAB. While at watchLAB, Tiffany headed research for the largest ad campaign launch in history, working with Crispin Porter + Bogusky and Microsoft on the 8-country Windows 7 "My Idea” campaign. Tiffany departed watchLAB in early 2014 to found FUEL – a full-service global research agency. She has played an active role in many leading industry organizations, including serving on several Marketing Research Association boards. While a passion for research and innovation is what keeps her in the industry, it’s the excitement of growing a startup from ground zero to a multi-million dollar operation that truly excites her. With 27 employees, FUEL ranked #1552 on the Inc. 5000 list this year. She credits the consistent growth to senior-level staff and targeting the right kinds of clients.
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: Yes  
Database available: 50000 names
Opt-In for: consumer
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes