Great Lakes Marketing Research


3361 Executive Parkway
Suite 200
Toledo, OH 43606-1337

: 419-534-4700
FX: 419-531-8950
EM: Send Email


Lori Mitchell Dixon‚ PhD

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Recruiting


Great Lakes Marketing is a full-service marketing research and consulting firm. Areas of expertise include product and packaging testing--specifically consumer research, protocol testing, human factor research and label comprehension work. Expertise conducting research with seniors and children. Expertise with ethnographic research, qualitative research and online research. Full-service focus group suite in Toledo. Skilled moderators on staff. Remote viewing for IDIs and focus groups. Access to a major regional mall for intercept interviewing. Toledo is a great cross-section of the United States. GSA contract; ISO accreditation; under the same management for 40 years.

Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 30,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Experience in both nationwide and local recruiting. All our recruiters have several years of experience. Ability to recruit from our database or any list. Can successfully recruit for any project.
Focus Group Services
Facility Location: office building  
Miles from Airport: 16  
# Rooms: 5 focus group rooms
Internet Access: Yes  
Usability lab: 5 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 24 ' x 14 ' - 12 seats
Room 2: 14 ' x 11 ' - 8 seats
Room 3: 12 ' x 15 ' - 8 seats
Room 4: 12 ' x 15 ' - 8 seats
Room 5: 30 ' x 12 ' - 20 seats
Description: Brand new, state-of-the-art focus group suite. Observation room with attached client lounge. Several IDI rooms and additional conference room upstairs. Webcams and digital video recording available in all rooms.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 5 computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Personal Interviewing (CAPI): Survey System  
Computer-Assisted Telephone Interviewing (CATI): Survey System  
Statistical Analysis: Survey System  
Tabulation: Survey System  
Web Survey (CAWI): Survey System