HCD Research

 

Headquarters
260 US-202 #1000
Flemington, NJ 08822 United States

: 1 (908)-788-9393
EM: Send Email

Contacts

Glenn Kessler
President

Jim Rowell
Vice President

Richard Berke
VP of Finance & Legal Affairs

On the Web

http://www.hcdi.net

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
Description
HCD Research® is a marketing and consumer sciences company that provides expert recommendations by employing traditional and applied consumer neuroscience tools as a means to better understand the consumer experience across three distinct areas:

1.) Sensory Experience: Testing flavor, fragrances, food and beverages, as well as product innovation, product use/packaging 2.) User Experience: Optimizing websites, interactive digital media, apps, and user interface 3.) Brand Experience: Evaluating brand and product communications, such as positioning statements, concepts, messaging, and advertising

Some of the primary services offered are: Biometrics (Facial EMG, EEG, EDA/GSR, ECG), Eye-tracking, Implicit testing, Facial Coding, etc.

Articles
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Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Description: HCD partners with major focus group facilities to provide our services.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
Remote/Field Interviewing: For On-Site Assignments
Research Software
Computer-Assisted Personal Interviewing (CAPI): Proprietary  
Computer-Assisted Telephone Interviewing (CATI): N/A  
Communities: N/A  
Mobile: Proprietary  
Panel: Proprietary  
Project Management: Producteev  
Social Media: N/A  
Statistical Analysis: SPSS  
Tabulation: N/A  
Text Analysis: N/A  
Web Survey (CAWI): Proprietary