Hanover Research


4401 Wilson Boulevard
9th Floor
Arlington, Virginia 22203 United States

: (202) 559-0050
FX: 1-703-373-8492
EM: Send Email


Wes Givens
Chief Executive Officer

Peter Dodge
Founder and Chief Performance Officer

Anil Prahlad
Chief Content Officer

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Business Type
  • Full Service
  • Research Supplier / Provider
Headquartered in Arlington, Virginia, Hanover Research is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model.

Hanover serves over 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. From CEOs and CMOs to Superintendents, Provosts and Chief Academic Officers, to VPs of Finance and Heads of Advancement, our research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges.

Founded in 2003, Hanover provides our clients with access to a team of high-caliber researchers, survey experts, analysts, and statisticians with a diverse set of skills in market research, information services, and analytics. There is no limit on the type of challenge that can be asked or on the quantitative and qualitative approaches Hanover utilizes to deliver solutions – most of which are very difficult to replicate internally.

Custom Research Services include:

Primary Research - focus group design and administration; in-depth interview design, outreach, administration and analysis; competitive intelligence; comparative analysis.

Qualitative Analysis - online, telephone, and mobile surveys; survey design, administration, and analysis; shop-alongs; store intercepts; taste tests and taste claim tests; digital ethnography; qualitative data coding. Quantitative Analysis - data segmentation; conjoint analysis; data mining; linear regression; MaxDiff; path to purchase and decisions trees; segmentation and cluster analysis; trend forecasting; TURF. Secondary Research - benchmarking; best practices, environmental scan; literature review; market evaluation; peer analysis and regional scan; policy review.

Core Practice Areas include Hanover’s Corporate practice drives growth with a customer-centric lens on which markets to enter, products to develop, messaging to refine, and sales strategies to deploy. Hanover’s Higher Education provides key insights across both academic and administrative areas, including enrollment management, academic development, student experience, finance, advancement, marketing, and grants solutions. Hanover’s K-12 Education practice provides key insights for leadership across instructional and administrative departments including college and career readiness, program evaluation, safe and supportive environments, family and community engagement, talent recruitment, retention and development, and operational improvement.

Trends for B2C Companies Looking to Expand into B2B by Hanover Research
In less than two years, B2B eCommerce will be more than double the size of B2C, reaching $1.8 trillion domestically. Discover the 4 trends on what B2C entry into B2B eCommerce will look like in the coming months. Get tips to leverage these trends now.
Does Your Organization Need One-Time or Ongoing Brand Tracking? by Hanover Research
Below we’ve broken down key elements of one-time and ongoing brand tracking and the best use cases and potential limitations for each.
Everything You Wanted to Know About Brand Tracking Surveys by Hanover Research
Maintaining a healthy brand has never been more difficult—making regular brand tracking a must. Read on to learn how to track your brand with surveys.
6 Characteristics of Companies that Achieve Brand and Customer Alignment by Hanover Research
Align your brand with your customers' expectations by following these six key tactics.
8 Key Trends in Customer Journey Mapping by Hanover Research
Learn how to harness customer journey maps to attract and retain your customers with these 8 trends.
Top 6 Reasons Regular Brand Tracking is Essential by Hanover Research
Better understand how your organization can conduct clear and continuous brand health measurement to understand the strengths and weaknesses in your brand strategy—and how you can improve.
6 Tests to Run Before a Brand Launch by Hanover Research
Considering a brand launch or rebranding? A misfire can cost you money & credibility. Learn the top 6 most important tests to run now before a public launch.
Hanover Research's Market Analysis Solution by Hanover Research
Take the guesswork out of growth with the data and analysis needed for smart business decisions! Market analysis is research that helps you size and evaluate markets of interest to your business. Through a careful review and interpretation of relevant data, market analysis can identify opportunities for organic growth. Get the Market Analysis Support You Need Today! For more than 15 years, Hanover Research has provided expert market analysis to over 1,000 organizations across a wide range of industries. With more than 200 analysts on staff and dedicated account and research teams, our subscription-based solutions offer a cost-effective way to make more informed decisions, identify and capitalize on opportunities, and increase operational efficacy.
Recruiting Services
Recruit for: focus groups
Recruiting in-house: 2 recruiters on staff 
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: We recruit based on the target audience for each of our studies, which can include district administrators, nurses, consumers who shop on Amazon.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: We conduct qualitative interviews, not survey interviews, off-site or remote interviewing.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Qualtrics  
Mobile: Qualtrics, itracks, Survey Gizmo  
Social Media: Crimson Hexagon  
Statistical Analysis: R, Stata, SPSS, Tableau  
Tabulation: MarketSight, Tableau, Microsoft Excel, Qualtrics, SurveyGizmo  
Text Analysis: Provalis ProSuite, NVivo, R, Tableau  
Web Survey (CAWI): Qualtrics, Sawtooth Software, itracks, SurveyGizmo