Hansa|GCR

 

Headquarters
215 SW Washington Street, Suite 201
Portland, OR 97204

: 503-241-8036
P2: 503-241-1103
FX: 503-241-8716
EM: Send Email

Contacts

Wayne Marks
President

Jenn Falco
SVP‚ Client Services

Mike Cruz
SVP‚ Chief Methodologist

On the Web

www.hansagcr.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Specialties
Research Methods
• Brand Research
• Satisfaction Surveys

 

Description
Hansa (short for Hansa GCR, LLC) is a full-service market research and consulting firm specializing in brand and the customer experience. Looking through the lens of the customer experience and applying psychological principles of human motivation, it offers best-in-class services in areas relating to Customer Experience, Branding, Market Assessment, and Product/Service Innovation. Hansa has recently pioneered innovations in CX measurement that move away from traditional touchpoint measures to more actionable assessments of customer value areas. Hansa also is developing ground breaking approaches to brand impact measurement based on psychological concepts of consumer memory structures.

Hansa is part of R K SWAMY HANSA, an emerging global group with 1,900+ professionals offering Creative Communication, Market Research, Data Analytics, Brand Consulting, Interactive and Healthcare Communication services. For further information about Hansa please visit us on the Web at www.hansagcr.com, contact us via email at customresearch@hansagcr.com, or call us at: +1 503.241.8036.

Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Description: Hansa uses our global network of panel providers and recruiting partners. Our sister company, Hansa Research Private Ltd, also has a deep capability for recruiting and conducting research in India.
Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
Door-to-Door Interviewing: Yes
Description: We do frequent door-to-door projects in developing markets using our own staff and partners.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Partner provided  
Computer-Assisted Telephone Interviewing (CATI): Partner provided  
Mobile: Partner provided  
Panel: Partner provided  
Social Media: Partner provider  
Statistical Analysis: SPSS, Quantum  
Tabulation: SPSS, Quantum  
Text Analysis: Partner provided  
Web Survey (CAWI): Decipher, Qualtrics, Others