Herron Associates, Inc.

Herron Associates, Inc.

Headquarters
1499 Windhorst Way, Suite 160
Greenwood, IN 46143

: 317-882-3800
P2: 800-392-3828
FX: 317-882-4716
EM: Send Email

Contacts

Sue McAdams, PRC
CEO/President
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Cyndi Wright
Project Director
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Test Kitchen Facility
Quantitative
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
Research Methods
• Mock Jury/General Opinion
• Taste Tests/Sensory Tests

 

Description
Experienced and reliable. Herron Associates is focused on Qualitative, Quantitive and mixed methods research in our Indianapolis and Tampa locations or any market your research takes you. Trust a team with a proven record and expertise to deliver services ranging from data collection to full-service research and design. Best-in-class service and premium amenities in Indianapolis with oversized well-appointed suites, large viewable CLT and a 960 square foot commercial test kitchen.

Let Herron simplify your project and become an extension of your team. We believe that “only the best will do” and that our clients should never settle for “good enough”.

Central Telephone Facility
# Stations: 12
CATI Stations: 12 with Proprietary software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 80,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
business
Description: Creative out-of-the-box troubleshooting. Daily updates, frequent communication. Continuous investment in database development. Experienced and Reliable team working together to complete projects.
Focus Group Services
Facility Location: office building  
Miles from Airport: 8  
# Rooms: 4 focus group rooms
Internet Access: Yes  
Usability lab: 35 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 21 ' x 24 ' - 16 seats
Room 2: 20 ' x 23 ' - 14 seats
Room 3: 16 ' x 19 ' - 8 seats
Room 4: 34 ' x 39 ' - 100 seats
   
Description: Top rated premium facility convenient for participants. Oversized focus suites, CLT, commercial test kitchen. Dedicated staff to every project. Don't have to ask twice.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 35 computer/tablet/devices
Internet Access: Yes
Description: 100 theater. 50 Classroom. Viewable CLT. PC lab. Commercial Test Kitchen. Loading dock. Best in class service. Big square footage. Experienced kitchen staff.
Off-Site/Remote Interviewing
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For & Mystery Shopping