Herron Associates, Inc.

Herron Associates, Inc.

600 N. Westshore Blvd. Suite 702
Tampa, FL 33609

: 800-392-3828
P2: 813-282-0866 local
FX: 813-282-3553
EM: Send Email


Sue McAdams, PRC
President & CEO
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James Atkinson
Vice President
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Jill Combs
Director of Research
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Test Kitchen Facility
Research Methods
• Mock Jury/General Opinion
• Taste Tests/Sensory Tests


Experienced and reliable. Herron Associates is focused on Qualitative, Quantitive and mixed methods research in our Indianapolis and Tampa locations or any market your research takes you. Trust a team with a proven record and expertise to deliver services ranging from data collection to full-service research and design. Best-in-class service and premium amenities in Tampa with oversized well-appointed suites, large viewable CLT and a test kitchen along with Hispanic/Latino capabilities.

Let Herron simplify your project and become an extension of your team. We believe that “only the best will do” and that our clients should never settle for “good enough”.

Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 12 recruiters on staff 
Database available: 85,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Creative out-of-the-box troubleshooting. Daily updates. Continuous investment in database development. Experienced and Reliable team working together to complete projects.
Focus Group Services
Facility Location: office building  
Miles from Airport: 3  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 24 PCs with internet access  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 15 ' x 20 ' - 14 seats
Room 2: 15 ' x 20 ' - 15 seats
Room 3: 24 ' x 29 ' - 22 seats
Description: Top rated facility easily accessible from the airport. Oversized focus suites, CLT and large test kitchen. Dedicated "best in class" staff - don't have to ask twice.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 24 computer/tablet/devices with multiple software
Internet Access: Yes
Description: Viewable CLT seating 35 classroom/50 theater with kitchen. Experienced & Reliable. Premium Facilities, Taste Tests, PC lab.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: In-store intercepts and on-site projects with experienced staff.