House of Marketing Research

House of Marketing Research

Headquarters
2555 E. Colorado Blvd.
Suite 205
Pasadena, CA 91107

: 6264861400
P2: 6264861400
FX: 6264861404
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Contacts

Amy Siadak
President
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Nicole Jones
General Manager
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Heather Torch
Project Manager
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On the Web

www.HMR-Research.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Online Focus Group Hosting/Moderation
• Recruiting
Quantitative
Off-Site/Remote Interviewing
• Off-Site/Remote Intercepting
Interviewing Specialties by Audience
• Affluent/Wealthy
• Automotive/Transportation
• Children/Tweens/Teens
• Energy/Utility
• Fifty+/Seniors/Elderly
• Minority/Low Incidence Segments - Asian
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
• Multi-Lingual Interviewing
Related Services & Providers
• Field Management
• Independent Field Director
• Minority or Female Owned Business
• Online Interviews/Discussions/Diaries Software
• Research Reporting/Analysis
Research Methods
• Full Service
• Online Interviews/Discussions/Diaries
• Taste Tests/Sensory Tests

 

Description
Many companies hope they're reaching their target audiences, but don't really know for sure. House of Marketing Research ("HMR") is the one they turn to, to find out. HMR is one of LA's Premiere Focus Group Facility. Specializing in both quantitative and qualitative research, HMR's capabilities include in-house recruiting, massive national database, intercept interviewing, national project management, mobile market research, online discussion board groups, online and offline surveys, online focus groups and usability labs Our staff of trained moderators (QRCA members) with capabilities in English, Spanish, Mandarin, Cantonese, Korean, Vietnamese, Japanese and Tagalog, obtain quality insights to help our clients make better business decisions. HMR's proactive researchers offer expertise in a wide variety of segments, including healthcare, consumer goods, business-to-business, and ethnic markets including African American, Asian and Hispanic. Our top rated focus group facility is equipped live video streaming for remote observation and participation, translation equipment, digital audio and video.

Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: Yes  
Database available: Yes
Opt-In for:  
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
medical
English, Mandarin, Cantonese, Japanese, Vietnamese, Korean, Tagalog, Spanish
Description: HMR's database, staff, and moderators bridge a wide range of “languages” to effectively communicate with your target market. From Cantonese to consumer products, Hispanic to high-tech, Mandarin to medical.
Focus Group Services
Facility Location: office building  
Miles from Airport: 23  
# Rooms: 1 focus group room
Usability lab: Yes  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 20 ' x 20 ' - 40 seats
   
Description: Ultra-personalized experience, no matter what your study style. From one-on-one interviews to classroom or living room style seating, we can accommodate. +13X12 VIP Lounge +18X18 Observation Room
Central Location Testing Facility
Viewing Capabilities: Yes
Computer/tablet/devices: computer/tablet/devices
Internet Access: Yes
Off-Site/Remote Interviewing
Taste Tests: w/ Store cooperation 
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Focus Groups, IDIs, Intercepts, Online Surveys, Diaries and Qual Boards, Phone Interviews, Mystery Shopping, Usability Testing, Taste Testing/Sensory Evaluations, Mock Juries, Advertising Testing, Ethnos, and more!