Insight Strategy Group

 

Headquarters
40 W. 25th St.
11th Floor
New York, NY 10010

: 212.584.2323
EM: Send Email

Contacts

Arikan Olguner
President

On the Web

insightstrategygroup.com

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
  • Supplier / Provider
Description
Insight Strategy Group (ISG) is a leading consumer research and strategy agency that combines social science expertise with deep generational, life stage, gender, and cultural understanding to decode consumer behavior, fuel brand growth, and innovate products, services, and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing, and related needs across the product and content development and marketing lifecycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and consumer technology. ISG, along with its sister companies MarketCast, Fizziology, and Turnkey Intelligence are business units of MarketCast Group.