Insightrix Research Inc.


1 3223 Millar Ave
Saskatoon, SK S7K5Y3 Canada

: 3066575645
P2: 3066575640
FX: 3063845655
EM: Send Email


Corrin Harper

Larry Goodfellow

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Business Type
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
  • Technology Provider
Related Services & Providers
• Other - Online Communities
Research Methods
• Full Service


We are a full suite market research firm. At Insightrix, we work in partnership with our clients to ensure the analysis we provide enables our clients to make better business decisions. Our expert and diverse team brings your research to life through creative approaches, data design and integrating videos in our reports.

With our various product offerings and market research services backed by state-of-the-art technology platforms, we can help you optimize your qualitative and quantitative research, identify differentiating innovations, deliver compelling propositions and understand your customers.

We provide various in-house research services including questionnaire design, survey programming, data collection (online, SMS, telephone), online community and panel management, focus group moderation, online bulletin board moderation, mystery shopping, advanced data analytics, and reporting including customized online portals, infographics, and insightful PowerPoint reports.

Take advantage of our customized products to meet your varying research needs including concept development, screening and testing, ideation and consultation, new product development and product testing, user experience research, market share studies, market structure and segmentation, usability testing, advertising research, segmentation, brand research, customer advocacy and experience, pricing research, and employee engagement.

Benefit from our platforms for data collection including a 30-seat call centre with CATI system, Insightrix Online Communities® (including branded online communities, custom online panels with built in data analysis tools, hybrid online communities, and millennial panels) and our access panels (SaskWatch Research® - an online panel with more than 18,000 members and ManitobaWatch Research® - an online panel with more than 5,000 residents). We also utilize a proprietary survey software to gather data via SMS.

Central Telephone Facility
# Stations: 35
CATI Stations: 30 with Decipher software
In-House Tabulations: Yes
In-House Programming: Yes
Focus Group Services
Facility Location: office building  
Miles from Airport: 4  
# Rooms: 1 focus group room
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 30 ' x 14 ' - 14 seats
Description: The Insightrix Focus Group Facility, which includes a meeting room and private observation room, is near the Saskatoon Airport and is easily accessible through public transportation.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Decipher  
Computer-Assisted Telephone Interviewing (CATI): Decipher  
Communities: Insightrix Communities  
Mobile: Decipher  
Panel: Insightrix Communities  
Project Management: Microsoft  
Social Media: Sendible  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Text Analysis: Ascribe  
Web Survey (CAWI): Decipher