Interviewing Service of America, Inc.

Interviewing Service of America, Inc.

15400 Sherman Way, 4th Floor
Van Nuys, CA 91406-4211

: 818-989-1044
FX: 818-782-1309
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Michael Halberstam, PRC
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Francine Cafarchia
VP‚ Account Services
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Gregg Stickeler
VP- Data Coll./Client Services
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
  • Sampling
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Smartphone/Tablet Interviewing
• Telephone Data Collection
Off-Site/Remote Interviewing
• Mystery Shopping
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
Interviewing Specialties by Audience
• Automotive/Transportation
• Banking/Finance
• Business-to-Business
• Car Clinics
• Energy/Utility
• Financial
• Healthcare (consumer health conditions)
• HMO's & Managed Care
• International Research and Services
• Minority/Low Incidence Segments - Asian
• Minority/Low Incidence Segments - Black/African American
• Minority/Low Incidence Segments - Hispanic
• Mock Jury/General Opinion
• Multi-Lingual Interviewing
• New Products
• Package Goods
Related Services & Providers
• Field Management
• Internet Sampling
• Online Interviews/Discussions/Diaries Software
• Online Nonprobability Panel
• Other - Community Platform
• Research Reporting/Analysis
• River Sampling
• Survey Programming
Research Methods
• Cell Phone/Mobile Data Collection
• Concept Testing
• Copy Tests
• Ethnographic Research
• Fragrance Tests/Sensory Tests
• Home Use Testing (HUT)
• International Research and Services
• Online Interviews/Discussions/Diaries
• Panels
• Political Polling/General Opinion
• Satisfaction Surveys
• Taste Tests/Sensory Tests


ISA is one of the largest market research data collection companies in America with 325 CATI positions. We are known for superior service and as the industry leader in multicultural research, especially with Asian languages and Hispanics. Expertise in B2B, public policy, political/exit polling and C-Sat with Linked Hera process for call center satisfaction. Online surveys with SoapBoxSample, our online sample solution leverages multi-modal recruiting methodologies. Combining resources such as opt-in panel, routing techniques, and live sample, SoapBoxSample offers access to millions of respondents. Our Q-insights division with an LA area facility provides national focus group recruiting plus field management for national F2F/intercept specializing in “outside the mall” approach for ethnic/hard to reach targets. icanmakeitbetter, the newest member of the ISA family, is a best-in-class community platform. This all-in-one insight and customer feedback solution provides surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management – in a simple, single platform that works across any device for true on-demand, in-context insights. IVR, programming, data processing, coding, and translations also available.

Central Telephone Facility
# Stations: 325
International Coverage: Yes
CATI Stations: 325 with Survent, Sound-Survent, IVR, Web Survent, Dimensions software
Multi-Lingual Interviewing: 67 languages 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 50 recruiters on staff 
Database available: 110,000 names
Opt-In for: consumer  
Recruit for: own facility
client off-site location 
Study Types Recruit for: consumer
Asian, Hispanic
Description: National recruiting, field management, and onsite/mall intercept specializing in ethnic/hard to reach targets including Hispanic and Asian plus recruit communities, IHUTS, Car clinics, taste tests, moms/kids groups.
Focus Group Services
Facility Location: office building  
Miles from Airport: 17  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 25 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 16 ' x 20 ' - 12 seats
Room 2: 19 ' x 35 ' - 30 seats
Description: Q-insights with a facility in LA provides national FG recruiting/coordination and field management for intercepting and clinics. Q-insights’ uses unique “outside the mall” approach to interview ethnic/hard to reach targets.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Using mobile interviewing, we go where emerging markets gather--in restaurants, ethnic markets, indoor swap meets
Research Software
Computer-Assisted Personal Interviewing (CAPI): Web Survent, Dimensions  
Computer-Assisted Telephone Interviewing (CATI): CfMC - Survent  
Communities: icanmakeitbetter  
Mobile: Kinesis  
Panel: Kinesis  
Statistical Analysis: SPSS  
Tabulation: Quantum, Quanvert, Ascribe  
Web Survey (CAWI): Kinesis