Interviewing Service of America, Inc.

Interviewing Service of America, Inc.

15400 Sherman Way, 4th Floor
Van Nuys, CA 91406-4211

: 818-989-1044
FX: 818-782-1309
EM: Send Email


Michael Halberstam, PRC
Send Email

Francine Cafarchia
VP‚ Account Services
Send Email

Gregg Stickeler
VP- Data Coll./Client Services
Send Email

Send Email to All

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
View all company locations
Site Preview
Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Field Management
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Research Supplier / Provider
  • Sampling
Data Collection Methodologies
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Design & Analysis
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Programming of CAPI/CATI Interviewing
• Questionnaire Design
• Telephone Land Line
Interviewing Specialties by Audience
• Cannabis
• Consumer Products/Services
• Hard to Reach Populations
• Retail
Related Services & Providers
• Internet Sampling
• Research Reporting/Analysis
Research Methods
• Attitude/Usage
• Brand Research
• Co-Creation
• Concept Testing
• Conjoint Analysis
• Crowdsourcing
• Full Service
• Home Use Testing (HUT)
• Mixed Mode
• Online Interviews/Discussions/Diaries
• Political Polling/General Opinion
• Report Writing
• Research Consultation
• Satisfaction Surveys


Founded in 1982, Interviewing Service of America (ISA) is one of the largest U.S.-based data collection, data processing, and multicultural services companies. Their diverse portfolio of products and services includes telephone, online, and face-to-face data collection, telephone and online survey programming, IVR, data processing, and telephone and online sampling services. The four divisions of ISA make up the ISA Family of companies. These divisions include Q-insights (specializing in qualitative work), SoapBoxSample (ISA’s online division), and icanmakeitbetter (offering an integrated Insight Community Platform). ISA is a pioneer in multicultural research and is one of the very first companies to offer in-language interviewing domestically and worldwide. ISA conducts more than 1,500 projects annually, serving AMA Gold Top 50 Market Research firms, Fortune 1000 companies, and research organizations worldwide. ISA’s clients benefit from access to decades of experience, unequalled expertise, and technology to deliver data with speed and pinpoint accuracy.

ISA’s qualitative division, Q-insights provides national focus group recruiting and coordination plus field management for national F2F/intercept studies. Q-insights is known for an unparalleled expertise in automotive research (car clinics) and in multicultural research targeting unacculturated Hispanic and Asian respondents utilizing an “outside the mall” approach. Combining coverage in all major markets with the use of mobile data collection devices (laptops and tablets), Q-insights supports some of the most difficult recruiting and intercept projects while providing highly-accurate data and real-time field reporting.

SoapBoxSample, ISA's online division, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. A member of the ISA family of companies, SoapBoxSample, provides a 360-degree view of the consumer. Offerings include; Community Insight Platform (icanmakeitbetter), mobile and app-based research, passive metering, data collection, specialty panels, and full service design and analytics. At the core is MySoapBoxTM, a proprietary panel built to focus on high-touch-point online engagement for deeper insights. Members are a highly active group of individuals participating in custom multi-part online communities, completing surveys and diaries, as well as leveraging passive metering, geo fencing and other mobile apps. The ability to efficiently and effectively reach the client’s audience is based on our capability to deploy a variety of sampling methodologies, flexibility to meet project objectives and years of experience in research. The team of innovative, impassioned individuals provides a pain-free client experience and a high-value deliverable each and every time.

From insight to action, icanmakeitbetter, the newest member of the ISA Family of companies, is an Insight Community Platform that provides a suite of integrated qualitative and quantitative tools in one simple solution. Clients can integrate insights with surveys, focus groups, ideation sessions, journals and live chat. Capture true on-demand, in-context insights across any device. Move beyond research to have conversations that matter. icanmakeitbetter helps clients build better products, services and customer experiences with a platform that makes it easy to research, innovate and get feedback – anytime, anywhere, from anyone. Recognized global experts in market research, user experience, and social innovation, icanmakeitbetter leverages voice-of-customer insights to help clients with: product and services development, innovation, sales, marketing, advertising and branding.

Central Telephone Facility
# Stations: 325
International Coverage: Yes
CATI Stations: 325 with Survent, Sound-Survent, IVR, Web Survent, Dimensions software
Multi-Lingual Interviewing: 67 languages 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 50 recruiters on staff 
Database available: 110,000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Asian, Hispanic
Description: National recruiting, field management, and onsite/mall intercept specializing in ethnic/hard to reach targets including Hispanic and Asian plus recruit communities, IHUTS, Car clinics, taste tests, moms/kids groups.
Focus Group Services
Facility Location: office building  
Miles from Airport: 17  
# Rooms: 2 focus group rooms
Internet Access: Yes  
Usability lab: 25 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 16 ' x 20 ' - 12 seats
Room 2: 19 ' x 35 ' - 30 seats
Description: Q-insights with a facility in LA provides national FG recruiting/coordination and field management for intercepting and clinics. Q-insights’ uses unique “outside the mall” approach to interview ethnic/hard to reach targets.
Off-Site/Remote Interviewing
In-Store Demos: Yes  
Taste Tests: Yes  
In-Store Audits: Yes  
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: Using mobile interviewing, we go where emerging markets gather--in restaurants, ethnic markets, indoor swap meets
Research Software
Computer-Assisted Personal Interviewing (CAPI): Web Survent, Dimensions  
Computer-Assisted Telephone Interviewing (CATI): CfMC - Survent  
Communities: icanmakeitbetter  
Mobile: Kinesis  
Panel: Kinesis  
Statistical Analysis: SPSS  
Tabulation: Quantum, Quanvert, Ascribe  
Web Survey (CAWI): Kinesis