Irwin Broh Research


1011 E. Touhy Ave. Suite 450
Des Plaines, IL 60018

: 847-297-7515
FX: 847-297-7847
EM: Send Email


Tom Jackowiak
Vice President

Dave Waitz

Melissa DeLuca
Vice President

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Business Type
  • Full Service
  • Research Supplier / Provider
Data Collection Methodologies
Quantitative Data Collection Services
• Internet/Web Based Surveys
Research Methods
• Attitude/Usage
• Cell Phone/Mobile Data Collection
• Concept Testing
• Full Service
• Mail Survey Research
• Satisfaction Surveys


Get inside your customer's head. We've been minding your customers' mind since 1971. Irwin Broh Research is a full-service marketing research firm. Need to know how your customers and prospects perceive you? Why they're choosing one brand over another, this year over last? We study your target audience and get you the insights you need. We provided quantitative and qualitative research including both syndicated market studies and custom studies.

Focus Group Services
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
In-Store Audits: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Statistical Analysis: SPSS  
Tabulation: UNCLE  
Web Survey (CAWI): Various